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Houston Runners Lift Off at lululemon 10k Tour’s Final 2022 Stop

November 15, 2022

DMSE Sports and lululemon complete their mission as this year’s event series wraps

HOUSTON /ENDURANCE SPORTSWIRE/ – Houston played host to the final stop for 2022 of the lululemon 10K Tour, a multi-city race series presented by lululemon and DMSE Sports, on Sunday. Thousands of participants took to the course, beginning their journey at Minute Maid Park, crossing the Buffalo Bayou, and returning to historic Downtown Houston for a post-race party. Astronaut Sunita Williams was the official starter for the Houston 10K. The event brought together local partners from across the city, creating a celebratory and community-focused experience. The series is set to return to new cities in 2023.

“All of us at DMSE and lululemon wanted to give our runners an out-of-this-world experience here in the Space City. We strove to make our local partners the stars of our event, ensuring an authentic sense of place as our participants explore the city,” said Matthew West, race director and CEO of DMSE Sports. “As we look ahead to 2023, the opportunity to impact businesses, nonprofits, and community organizations in every city we visit remains paramount.”

Runners were met with energetic support from locally-spearheaded cheer stations along the course, brought to life by LGBTQ+ walking and running club Front Runners Houston, for the people HTX indoor cycling studio, nonprofit partner Team Catapult, Soaring Phoenix lion and dragon dancing team, and lululemon stores from throughout the Houston area.

Ben Preisner took first place in the men’s division with a time of 30:35. In the women’s field, Larissa Kolasinski topped the podium with a time of 38:51. In the nonbinary division, Paul Phillips finished first with a time of 45:59.

Houston-based 501(C)(3) nonprofit, Team Catapult, was selected as the charitable partner for the race. The organization connects physically challenged individuals with the opportunities, training, education, accessibility, and funding needed to participate and compete at all athletic levels. Their mission is to facilitate a lifestyle of health and fitness to physically challenged individuals, as well as to motivate and unite communities by demonstrating that disabilities place no limit to an athlete’s capabilities. Participants were invited to make donations both during registration and on race day, with opportunities to contribute continuing into December.

The lululemon 10k Tour is designed to celebrate the vibrant running communities in cities across North America while extending the spotlight to dynamic local partners, including nonprofits, businesses, and regional influencers, to create an authentic, community-focused experience for participants and visitors alike. DMSE and lululemon will be announcing new dates and stops early in 2023.

For more information on DMSE Sports, visit www.DMSEsports.com and follow them on Facebook, Instagram, and Twitter.

ABOUT DMSE SPORTS

DMSE Sports is a full-service event-management organization, providing a full range of event and race production, management, and consulting services to support events of all sizes. Dave McGillivray and his team at DMSE Sports are responsible for the technical and logistical aspects of more than 30 races and walks per year. From overseeing organizing committees to working with local officials and handling registration, credentialing, lead vehicles, and course setup, DMSE Sports does it all. The firm has produced more than 1,000 events since opening its doors in 1981 and serves clients throughout the United States. For more information on DMSE Sports, visit www.DMSEsports.com and follow them on Facebook, Instagram, and Twitter.

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MEDIA CONTACT

Nov. 13, 2022 Meg Treat, APR

meg@treatpublicrelations.com

805.766.1500