Honey Stinger Partners with Professional Snowboarder Mick Dierdorff

May 4, 2021

The Snowboardcross World Champion and Olympian joins the Hive Elite family

STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff.

Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years old, he decided to make the switch from skiing to snowboarding and over the years was consistently ranked number one in the world in his age group.

“It’s been a long-time dream of mine to partner with Honey Stinger. I feel honored to be supported by a business that is so integral in the outdoor community and my hometown,” said Dierdorff. “Honey Stinger has fueled my friends, family, and Steamboat outdoor enthusiasts with their delicious and convenient snacks suited for every outdoor adventure.”

At age 17, Dierdorff was the youngest person and first-ever American to win a Nor-Am Cup title. In 2018 he grabbed a spot on the Olympic team and placed fifth in the Snowboardcross event, from there he went on to win his first World Championship in 2019.

“Our brand is rooted in the mountain town of Steamboat Springs, and we are excited to be working with someone close to home,” said Mike Keown, CEO of Honey Stinger. “Mick is a hard-working athlete with admirable persistence and dedication to his goals. We are looking forward to supporting  and fueling him in all of his upcoming training and races.”

In recent months, Dierdorff has been busy training in his hometown and competing around the world with Team USA. He is working towards another shot at the Olympic dream in the Beijing 2022 Winter Olympics.

With Honey Stinger as his official sports nutrition partner through 2024, Dierdorff will prepare, perform and recover with the brand’s full line of Waffles, Energy Chews, Gels, Bars, and Hydration.

To learn more about Dierdorff and for a complete list of Honey Stinger’s sponsored athletes and teams, visit  www.honeystinger.com/athletes.


About Mick Dierdorff:

Dierdorff is represented by the CG Sports Company. Please contact Athlete Partnership Manager, Dane Vanderkaay, at dane@cgsportsmanagement.com for press inquiries. Follow Mick Dierdorff on social media: Instagram and learn more about Mick here: https://www.mickdierdorff.com/

About Honey Stinger:

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great-tasting, convenient, sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars, and hydration, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores, and online at  www.honeystinger.com.

Contact: Delaney Wood, Backbone Media

Phone: 970.963.4873 ext. 1228

Email: Delaney.wood@backbonemedia.net