High-Protein Ice Cream Brand Hits Major Retailers

May 28, 2025

Protein Pints, a better-for-you ice cream startup founded just two years ago, is gaining serious ground in the competitive frozen dessert market.

The brand, launched by then 21-year-old entrepreneurs Michael Meadows and Paul Reiss, is now on shelves at major national retailers.

The brand’s traction comes at a time when the functional and better-for-you food category is booming, especially among Gen Z and millennial consumers who prioritize nutritional value over sugar. Protein Pints offers five flavors—Cookie Dough, Peanut Butter Chip, Chocolate, Mint Chip, and Strawberry—each delivering 30 grams of protein per pint and made with natural ingredients and 85% less sugar than traditional ice cream. Athletech News