Heineken USA Teams Up with Rock ‘n’ Roll Running Series to Become Official Beer Partner

August 17, 2021

- Heineken 0.0 will serve as the title partner of 2021 Rock ‘n’ Roll Running Series Virginia Beach and Rock ‘n’ Roll Running Series San Diego - Samples of Heineken 0.0 alcohol-free malt beverage will be available at each Rock ‘n’ Roll Running Series event

TAMPA, Fla. (August 17, 2020) – The Rock ‘n’ Roll® Running Series is excited to announce a new partnership with HEINEKEN USA as the Official Non-Alcoholic Beer Partner for the Rock ‘n’ Roll Running Series. The new partnership will feature the Heineken® 0.0 Beer Garden at the Finish Line Festival of Rock ‘n’ Roll Running Series events through 2022. Runners and spectators at every tour stop will have the opportunity to sample Heineken® 0.0, an alcohol-free malt beverage, as they rest and recover at the finish line.

The partnership will also feature Heineken® 0.0 as the new title partner of the 2021 Rock ‘n’ Roll Running Series events in Virginia Beach and San Diego taking place on September 4-5, and October 23-24, respectively.

“We are thrilled to have HEINEKEN USA join us as the Official Beer Partner of the Rock ‘n’ Roll Running Series,” said Matt Wikstrom, Senior Vice President, Global Partnerships for The IRONMAN Group. “Our participants are eager to enjoy products that lead to a balanced lifestyle and accompany their training and Heineken 0.0 will offer the perfect post-race beverage to celebrate their accomplishments after crossing a Rock ‘n’ Roll Running Series finish line.”

As the nation’s leading high-end beer importer, HEINEKEN USA Inc. is a subsidiary of HEINEKEN International NV, the world’s most international brewer. With holistic well-being and mindful drinking on the rise, HEINEKEN USA launched its latest and most exciting innovation, Heineken® 0.0. With zero-alcohol and only 69 calories per bottle, Heineken® 0.0 is the perfect addition to an avid runner and beer drinker’s portfolio.

“With a history of supporting sports leagues around the world, the Rock ‘n’ Roll Running Series is the perfect way for Heineken® to continue to support athletes at every level,” said Pattie Falch, Marketing Director, Partnerships and Consumer Experiences. “Since the debut of Heineken® 0.0, runners have been able to enjoy a refreshing, alcohol-free option on race day and beyond, and we can’t wait to offer a celebratory cheers to all the runners once they cross the finish line.”

The first Heineken® 0.0 Beer Garden will launch beachside at the Heineken® 0.0 Rock ‘n’ Roll Running Series Virginia Beach offering free 12 oz. samples to runners and spectators along with traditional beer sales of their other family of alcoholic brands. The beer garden will feature a relaxing and shaded spot for runners to recover and enjoy the post-race entertainment.

To kick off the partnership, the Humana Rock ‘n’ Roll Virtual Running Club will launch the Heineken® 0.0 Virtual Challenge available beginning today. This limited-edition virtual event presents runners with a ‘zero-alcohol, 100% Heineken’ inspired challenge to complete 100 minutes of running or walking in one week.  Participants can sign up today at www.runrocknrollvr.com and complete the challenge between Monday, August 23 and Friday, August 27, 2021.

For information on Heineken® 0.0 visit www.heinekenusa.com.

For more information on the Rock ‘n’ Roll Running Series, please visit the website at www.runrocknroll.com.

Media related inquiries may be directed to press@runrocknroll.com.



HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world’s most international brewer. Key brands imported into the U.S. are Heineken® – the world’s most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, the Dos Equis Franchise, the Tecate Franchise and AriZona SunRise Hard Seltzer. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

About Humana Rock ‘n’ Roll Virtual Running Club  

The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is both a web-based platform and mobile app that allows runners from around the world to engage, connect, earn rewards, and compete in Rock ‘n’ Roll Virtual Running™ (VR™) Series events with a distance for everyone. Since its launch in April of 2020, the Humana Rock ‘n’ Roll VRC continues to see thousands of runners and walkers engage on the platform and find their virtual start line each week, bringing the global running community together. Additional details about the Humana Rock ‘n’ Roll VRC platform can be found at www.runrocknrollvr.com.

About Rock ‘n’ Roll Running Series 

The Rock ‘n’ Roll® Running Series is the world’s largest running series taking part in destination locations around the world every year. Established in 1998, the Rock ‘n’ Roll Running Series simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Running Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.