Hard Rock Hotel & Casino Atlantic City announced as Title Sponsor for Rock ‘N’ Roll Atlantic City Half Marathon

February 18, 2020

The Rock ‘n’ Roll Marathon Series® and Hard Rock Hotel & Casino Atlantic City announced a new title partnership for the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll® Atlantic City Half Marathon

ATLANTIC CITY, N.J. / TAMPA, Fla. (February 18, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, and Hard Rock Hotel & Casino Atlantic City announced a new title partnership for the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll®Atlantic City Half Marathon taking place on May 15 and 16, 2020.

The new event marks the debut of the all-new Rock ‘n’ Roll Marathon Series event in the U.S. since 2015 and will consist of a twilight 5K and half marathon.

“We’re really excited about partnering with a brand who pairs well with the ethos of our brand and is so representative of why Atlantic City is such an iconic tourist destination,” said Chris Marciani, Vice President of Global Partnerships, North America for the Rock ‘n’ Roll Marathon Series. “Hard Rock Atlantic City just like Rock ‘n’ Roll Marathon is dedicated to delivering an unparalleled experience and infusing music and fun into everything we do.”

The Hard Rock Hotel & Casino Rock ’n’ Roll Atlantic City Half Marathon will start during the twilight evening hours, treating thousands of participants to a one-of-a-kind race experience that highlights the unique beach and boardwalk atmosphere.

Race week will kick-off on Thursday, May 14 when the Health and Fitness Expo opens to the public, featuring the latest products and trends in the running industry. Runners and walkers of all levels from around the world will then take in the sights and sounds of Atlantic City on Friday, May 15 for the Hard Rock Hotel & Casino Rock ‘n’ Roll Atlantic City 5K presented by Brooks and the half marathon on Saturday evening, May 16.

After starting out at Bader Field, race participants will experience the beautiful shore towns of Ventnor and Margate before they eventually make their way to the world-famous Atlantic City Boardwalk for the final six miles. Playing to the rich musical history of New Jersey, the musically themed event will amp up the on-course bands and DJs for competitors to enjoy as they race their way to Hard Rock Atlantic City’s finish line after-party festival.

“We could not be more proud to partner with the Rock ‘n’ Roll Marathon Series to bring this highly-anticipated race into our community,” said Joe Lupo, President of Hard Rock Atlantic City, “Providing experiences that rock is in Hard Rock’s DNA and we look forward to bringing runners from Bader Field to the Boardwalk where we will celebrate them at the Hard Rock Atlantic City finish line.”

To celebrate the partnership, the Rock ‘n’ Roll Marathon Series and Hard Rock Atlantic City  will hold a Preview Party on Thursday, March 12, in which runners will have the unique opportunity to run a preview of the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll Atlantic City Half Marathon with a two-mile run finishing at the Hard Rock Hotel & Casino Atlantic City. The Preview Party will have raffles, giveaways, refreshments, onsite registration available and discounts, and the race director will be on hand to talk about the course. See the event Facebook page for more details, www.facebook.com/RnRAtlanticCity/

Registration for the 2020 Hard Rock Hotel & Casino Rock ’n’ Roll Atlantic City Half Marathon and 5K presented by Brooks is currently open with further details available at www.runrocknroll.com/AtlanticCity.

Located on New Jersey’s Atlantic Coast, Atlantic City is a prime destination and accessible by many, with the world-renowned Atlantic City Boardwalk situated right on the coastline. This New Jersey staple features shops, bars, and casinos, offering a lively experience with a world-class view. Other adventurous activities include surfing and kayaking, giving both spectators and participants the chance to embrace the unforgettable atmosphere of the Atlantic City shoreline.

For more information on inaugural Hard Rock Hotel & Casino Rock ’n’ Roll Atlantic City Half Marathon, visit www.runrocknroll.com/AtlanticCity.For more information or to register for an event, please visit runrocknroll.com. Media related inquiries may be directed to press@runrocknroll.com.


Hard Rock Hotel & Casino Atlantic City

Set on 17 acres, with the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination, boasting 2,200 slots, 120 table games, more than 20 first-class restaurants and lounges, and world-class entertainment, including Hard Rock Live at Etess Arena, the beachside Sound Waves and Howie Mandel’s Comedy Club. The hotel and casino also features the iconic Hard Rock Cafe, overlooking the Atlantic City Boardwalk, showcasing a brand new elevated menu and state-of-the-art stage, allowing for an amplified level of service and entertainment. Along with an endless array of upscale amenities, including world-class shopping and the brand’s signature full-service Rock Spa® and Salon, featuring 31 treatment rooms, the new, music-inspired property offers lavish guest rooms and suites, with stunning views of the city and Atlantic Ocean. From family vacations and business trips to weddings, Hard Rock Hotel & Casino Atlantic City offers an unparalleled experience. Each of the hotel’s guest rooms and suites radiates a contemporary style, including Hard Rock’s signature The Sound of Your Stay® music amenity program, which allows guests to set the mood with complimentary vinyl records or jam out on a Fender guitar in the privacy of their own room. Hotel guests can enjoy high speed, property-wide Wi-Fi, 24-Hour In-Room Dining, towel and chair service at Hard Rock Beach or at the indoor pool, and access to Body Rock® Fitness Center. For more information and to book your stay, please visit hardrockhotelatlanticcity.com.

About Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series®is the world’s largest running series taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.