haku Releases New Research-Based Guide on Proving Economic and Community Impact for Endurance Events

January 23, 2026

Miami, FL (January 23, 2026)/ENDURANCE SPORTSWIRE/ – haku, the all-in-one technology platform for endurance events and nonprofits, today announced the release of a new research-based ebook, Securing Tourism Boards and Sponsorships: How Endurance Events Can Prove Both Economic Impact and Community Value.

Endurance leaders need new ways to deliver direct, measurable value to their sponsors and tourism board partners. These organizations now expect race and event directors to provide credible economic data alongside evidence of community engagement, wellness outcomes, and civic pride.

haku’s new guide arms readers with the knowledge to respond to that shift. Drawing on industry expertise and insights from leaders across sports tourism and sponsorship, the ebook shares how organizers can use modern reporting techniques to influence decisions and secure long-term support from stakeholders.

“Economic impact still opens the door for sponsors and tourism boards, but it no longer closes the deal,” said Jackie Levi, Chief Strategy Officer at haku. “Organizers now need the ability to develop sponsor loyalty programs and partner offers, and that requires having a more complete view of their participant data.”

Key findings and themes from the guide include:

• Community partners and sponsors expect transparent methodology and verifiable data.
• Endurance events hold unique sponsor marketing advantages due to their visibility, inclusivity, and connection to health, wellness, and civic pride.
• Human impact metrics are becoming essential to destination and sponsor storytelling.
• Clear, visual reporting through dashboards and summaries significantly improves shareability, trust, and renewal rates.
• Consistent documentation and proactive communication help partnerships survive staff turnover and shifting priorities.

The release of the ebook reflects a broader shift within the endurance industry toward greater accountability, transparency, and professionalism. As technology enables more precise data collection and reporting, organizers who can clearly articulate their value to their stakeholders are better positioned to win bids, renew sponsors, and become long-term assets to their host destinations.

Securing Tourism Boards and Sponsorships: How Endurance Events Can Prove Both Economic Impact and Community Value is available now as a free download.

About haku
haku is the global leader in endurance management technology. Its all-in-one platform for endurance events goes far beyond registrations to manage every part of the event lifecycle, memberships, fundraising, e-commerce, marketing, and more. With haku event organizers, race directors, and their teams can cut out busy-work, deliver a better experience, and generate more profit. It brings everything together in one intuitive solution. With the industry’s only native CRM, innovative AI capabilities baked in, and a powerful suite of capabilities, haku unlocks the full potential of your data, driving revenue growth beyond registrations, increasing efficiency, and enabling smarter, data-driven decisions. Fully customizable, scalable and built for security, haku adapts to your workflow so you can focus on what matters most: running a successful event.