H2O Audio Becomes Official Audio Partner of the Belgian Waffle Ride Series

December 11, 2025

Multi-year partnership delivers premium audio performance to North America’s most demanding unroad cycling events

DEL MAR, Calif. (December 11, 2025) /ENDURANCE SPORTSWIRE/ — Monuments of Cycling is proud to announce a groundbreaking multi-year partnership with H2O Audio, the San Diego–born and worldwide leader in high-performance sport headphones. Beginning with the 2026 season, H2O Audio will become the Official Audio Partner of the entire Belgian Waffle Ride (BWR) Series spanning the Quad-Tripel Crown of Gravel events across BWR’s growing North American footprint.

As part of the partnership, H2O Audio will integrate across the Belgian Waffle Ride Series in Arizona, California, Utah, and Montana.

Select H2O Audio innovations featured throughout the season will include:

• TRI 2 Pro with Playlist+ — bone-conduction, open-ear, waterproof headphones designed for situational awareness on unroad terrain
• RIPT Ultra — sweat-resistant performance headphones built for warm-up, travel, and recovery

The new partnership pairs the pageantry, chaos, and joyful suffering of the BWR with a brand whose mission is to bring the transformative power of music to any environment—below water, above the curve, and far beyond the usual. Across every BWR weekend, H2O Audio will support athletes with the brand’s latest bone-conduction and open-ear innovations, amplifying the rhythm, focus, and flow state that fuel long days on the unroad.

A Partnership Born in San Diego, Built for the Unroad

“H2O Audio has long been part of the beating heart of endurance culture here in San Diego,” said Michael Marckx, creator of the Belgian Waffle Ride and CEO of Monuments of Cycling. “We’ve admired how they empower athletes to take their own personal soundtrack into the wildest conditions imaginable. That spirit – adventurous, bold, unstoppable – is exactly what defines the BWR. Partnering with a brand that lives and breathes innovation, grit, and going beyond makes this a perfect union for our riders, our community, and our future.”

H2O Audio will integrate across the BWR athlete experience, including:

• On-site festival installations
• Athlete warm-up and recovery zones
• Curated venue-specific playlists
• Behind-the-scenes content with BWR pros and everyday heroes
• Seasonal promotions and community engagement
• Product integration across BWR Expo villages, recon rides, and digital platforms

H2O Audio: From the Pools and Peloton to the Most Unrelenting Unroads

“Having completed the BWR ride and always admired the brutal, spectacle, and sheer audacity of the Belgian Waffle Ride for years because it represents what athletes are really chasing — Going Beyond,” said Kristian Rauhala, founder and CEO of H2O Audio.

“BWR asks athletes to — dig deeper than they think possible—and that resonates with everything we stand for. We built H2O Audio to thrive in places where most products fail. To bring music into environments that are extreme, unpredictable, and beautifully challenging,” Rauhala added. “Partnering with BWR is a natural extension of that mission, and we’re honored to help fuel the focus, rhythm, and readiness riders need to take on the Waffle, and Beyond.”

Where Music Meets the Madness of the Waffle

The Belgian Waffle Ride is renowned for its irreverence, inclusivity, and its commitment to creating the most imaginative, unpredictable, and soul-shaking courses in cycling. From the sandy chutes of Arizona to the alpine rollers of Montana to the coastal chaos of California, each BWR blends humor, suffering, community, and celebration in equal measure. Riders take on the Wanna, Wafer, and Waffle distances—each designed to test endurance, willpower, and sometimes the limits of one’s life choices.

By aligning with H2O Audio, BWR athletes will now have a performance-ready soundtrack that matches the emotion, adventure, and grit of their unroad journeys.

As part of the partnership, Age Group winners and Pro riders alike who win their categories will be awarded H2O Audio high performance headphones.

About Monuments of Cycling

Monuments of Cycling is dedicated to delivering unparalleled cycling experiences through world-class events that challenge riders physically and mentally. Our mission is to inspire cyclists of all levels to reach new heights of fulfillment and joy, forging paths that test endurance, strategy, and resilience. Discover more at www.belgianwaffleride.com.

About H2O Audio

H2O Audio has redefined the way athletes connect with music. For more than 20 years, the brand has developed innovative, high-performance audio solutions that inspire athletes to go below, above and beyond their limits. H2O Audio products are trusted by athletes worldwide for their exceptional sound, durability, and ability to perform in the most extreme environments. Learn more at www.h2oaudio.com.