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GU Energy Labs Introduces New Liquid Energy Gel Flavor

June 1, 2021

New Cola Liquid Energy Gel offers athletes a refreshing and familiar flavor that’s ideal for fueling in hot weather.

Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness.

Cola is the fifth flavor in the Liquid Energy line, described as “the GU you can gulp” because of its slightly higher water content compared to Original Energy Gels. The new flavor takes its inspiration from the wildly successful Cola Me-happy Original Energy Gel launched in March 2020, and packs the same 40mg of caffeine per packet.

“We’re excited to bring the popular Cola flavor to our Liquid Energy Gels and give athletes even more choices in flavor and form factor to keep them performing their best, ,” said Magda Boulet, SVP of Innovation, Research & Development. “Our focus is always on creating solutions for athletes’ fueling challenges. Liquid Energy Gels are easy to consume and can be frozen for use in hot weather, making them a refreshing option when it’s difficult to take in fuel.”

The new Cola Liquid Energy Gel boosts performance through an ideal blend of easily digestible carbohydrates, electrolytes and BCAAs. Like all Liquid Energy Gel flavors, it’s also vegan and gluten free.

Cola Liquid Energy Gel is available online through GUEnergy.com, Amazon and GU retailers. A box of 12 has an MSRP of $24 and the Mixed Box has an MSRP of $24 (2 Cola-Me Happy, 2 Lemonade, 2 Orange, 2 Strawberry Banana, 3 Coffee).

For more info and to purchase products, please visit: GUEnergy.com

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For any media inquiries, please contact: Kelsey Anderson, kelsey@sasquatchagency.com

ABOUT GU ENERGY LABS

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

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