GU Energy Labs and Ascension Seton Austin Marathon Fortify Partnership

February 7, 2023

The athlete nutrition company will fuel runners on course

AUSTIN, Texas, February 7, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to renew its years long partnership with GU Energy Labs. The company will be the official Energy Gel and Energy Chew sponsor once again for the event, providing on-course nutrition for participants of the marathon and half marathon. The Austin Marathon, Half Marathon and 5k, owned and produced by High Five Events, takes place on February 19, 2023 in downtown Austin, Texas.

“GU Energy Labs is proud to be the official Energy Gel and Energy Chew Sponsor of the Austin Marathon! We’re looking forward to fueling runners in the heart of Texas!” says Caroline Cueter, Sponsorship Coordinator.

GU will refuel participants at two on-course Energy Zones. At miles 9 and 19 runners will select from the following gels and energy chew flavors: Lemon Sublime, Salted Watermelon (Caffeine), Vanilla Bean (Caffeine), and Orange Energy Chews.

“Having GU as a long time partner is special to us,” said Jack Murray, co-owner of High Five Events. “Their name brand is synonymous with athlete nutrition and participants always appreciate having it on the marathon and half marathon course.”

Gu Energy Labs will be sampling its lineup in the Fleet Feet store at the Ascension Seton Austin Marathon Health and Fitness expo at Palmer Events Center in Austin on February 17 from 1 PM to 7 PM and on Saturday, February 18 from 10 AM to 5 PM. The expo is free and open to the public. Online registration for the marathon, half marathon and 5k is currently available but the 26.2 mile and 5k distances are expected to sell out.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years of combined experience organizing large events across different venue types in a variety of locations. High Five Events has been on the Inc. 5000 List of Fastest Growing Companies for 2020 (ranked 1853) and 2019 (2163).

About GU Energy Labs: GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

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