GU Adds New Small-Bite Energy Chews to its Lineup
October 25, 2021
Popular Energy Chews are now available in a mini version, offering athletes even more fueling options
Berkeley, Calif. — October 25, 2021 /ENDURANCE SPORTSWIRE/ – GU Energy Labs announces a new addition to its popular Energy Chews lineup with small-bite mini Chews now available in a convenient pouch. The new format complements the existing original Energy Chews stick pack, giving athletes more options for fueling on the go. Both the original stick pack and the new pouches are available in four mouthwatering flavors: Strawberry with caffeine and caffeine-free Watermelon, Blueberry Pomegranate, and Orange.
The new pouch design, with smaller-bite Energy Chews, was created in response to athlete feedback. “From the beginning, GU has been about solving unique fueling challenges athletes face,” said Magda Boulet, SVP of Innovation, Research and Development at GU. “When we heard our consumers were seeking additional chewable options to fuel on the go, we knew we could create a fun and approachable solution.”
All GU Energy Chews offer the same benefits as a GU Energy Gel, in chewable form: quick energy from carbohydrates absorbed through non-competing dual pathways, amino acids to decrease muscle fatigue, and electrolytes to replace what’s lost through sweat. Both the original stick pack and new mini Chews pouches are double-serve and are priced at $2.50 per individual package. Stick packs are $45 per 18-ct box and new pouches are $30 per 12-ct box. Find Energy Chews at Guenergy.com, Amazon and select retailers.
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ABOUT GU ENERGY LABS
GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.