Generative AI’s ‘Move 37’ Moment for Run Specialty Retailers

July 15, 2025

A “Move 37 moment” refers to when we realize that AI has matched or exceeded our own capabilities in a domain where we are knowledgeable or even experts.

In the midst of this ever-more complex retail environment, we find ourselves at an inflection point — the “Move 37” moment for running specialty has arrived. Generative AI gives us instant access to curated expert-level product details and use case knowledge.  No longer do we need team members to become “walking tech sheets” or “amateur biomechanists.”  Just as Move 37 demonstrated AI’s ability to uncover strategies beyond human expertise, generative AI reveals a previously unattainable retail strategy:  instantly available expertise for every team member. Running Insight