Fuel Goods and the Arthritis Foundation Cycling Experience Partner to Power Riders and Raise Awareness for Arthritis

November 11, 2025

Atlanta, GA (November 11, 2025) /ENDURANCE SPORTSWIRE/ — The Arthritis Foundation Cycling Experience is proud to announce a new partnership with fuelgoods.com, the sports nutrition marketplace built to make fueling easy. This collaboration will deliver added value to 350 cyclists across the 2nd Annual Carolina Hills Classic (May 14–17, 2026) and the 26th Annual California Coast Classic (September 26–October 3, 2026) — two premier charity rides fueling awareness and support for more than 60 million people in the US who are living with arthritis.

The partnership unites two Asheville, NC-based forces for impact: Fuel Goods, led by its co-founder and CEO, Laura Jorgensen, and the Carolina Hills Classic, which has its start line in Asheville, North Carolina. This reinforces the deep local roots and significance of collaboration. Laura, a former professional cyclist with over 50 international podium finishes who lives with arthritis, will serve as a National Mission Ambassador for both tours, embodying the power of community, perseverance, and the pursuit of wellness through movement.

“Fuel Goods’ partnership with the Arthritis Foundation Cycling Experience will empower riders to perform their best while supporting a mission that matters deeply,” said Laura Jorgensen. “As someone who lives with arthritis, I know firsthand how movement and community can transform both physical and emotional well-being.”

Laura will bring her story to both the Carolina Hills Classic and the California Coast Classic, inspiring riders and amplifying Fuel Goods’ mission to promote health and endurance with purpose.

Fuel Goods will serve as the Official Fueling Partner of the Arthritis Foundation Cycling Experience, providing all registered riders with an annual discount, branded activations at both events, and on-site product sampling and sales with a portion of proceeds donated back to the Arthritis Foundation. A co-branded online store will also be launched, contributing a percentage of purchases to the Foundation’s mission to conquer arthritis.

The partnership will extend beyond the tours through educational content, email outreach, and joint social media campaigns, connecting the performance nutrition community with arthritis awareness and advocacy year-round.

“Cycling events like the Carolina Hills Classic and California Coast Classic go beyond sport,” said Arthritis Foundation Cycling Experience National Senior Director Shannon Marang Cox. “They build communities of resilience and hope. Partnering with Fuel Goods helps every participant feel equipped, energized, and inspired to contribute to something larger than themselves.”

About Fuel Goods
Fuel Goods is a performance innovation company dedicated to helping athletes unlock their potential through personalized fueling. Its online marketplace uses a proprietary MyFuelFinder tool which delivers tailored recommendations, fueling strategies, and feedback to transform how athletes prepare, perform, and recover.

About the Arthritis Foundation

The Arthritis Foundation is fighting for all people who live with arthritis. The Foundation’s mission is to turn the obstacles arthritis causes into opportunities. The Arthritis Foundation champions life-changing solutions and medical advancements, and it also provides ways for people to connect, break down barriers in health care and join the fight for a cure — uniting hearts, minds and resources to change the future of arthritis. To join the fight to conquer arthritis, visit arthritis.org.

About the Arthritis Foundation Cycling Experience

The Arthritis Foundation Cycling Experience (AFCE) believes that movement is medicine, bringing together passionate cyclists to make a difference for the 1 in 4 people in the U.S. who have arthritis. AFCE produces two premier destination fundraising bike tours that fuel the Arthritis Foundation’s advocacy, scientific research, and life-changing programs: the Carolina Hills Classic Bike Tour and the California Coast Classic Bike Tour. Both events are e-bike friendly and offer fully supported routes designed for cyclists of all experience levels, providing unforgettable riding experiences while making a lasting impact. The Carolina Hills Classic, held in May, is a four-day road biking adventure in the foothills of the scenic Blue Ridge Mountains that includes hotel lodgings for all participants. The California Coast Classic, held in September, is an award-winning 8-day, 525-mile journey from San Francisco to Los Angeles. For more information and to register, please visit: events.arthritis.org/cyclingexperience.

MEDIA CONTACT:

Marlena Reed, Arthritis Foundation
Mreed@arthritis.org
470-588-9755