From Finish Line To Financial Fitness: Suncoast Credit Union Partners With Track Shack

January 29, 2026

ORLANDO, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ — Track Shack Events, a sports marketing company that specializes in marketing, management, and production of active lifestyle events, has named Suncoast Credit Union its exclusive financial services sponsor, underscoring Suncoast’s growing investment in Central Florida. The initiative kicked off January 17 at the Park Avenue 5K presented by AdventHealth, marking the first Track Shack event featuring Suncoast as it expands its presence in the Orlando market.

Rooted in a shared commitment to community, the sponsorship reinforces Suncoast’s dedication to community and financial wellness, aligning with Track Shack’s mission to inspire active lifestyles across Central Florida.

“This partnership will bring two types of health to those who live in Orlando and Central Florida,” said Alisha Martin, Vice President of Business Development at Suncoast Credit Union. “Our collaboration is meant to deliver good health and financial well-being to those who work with us, and it reflects our ongoing efforts to invest in the people and communities we proudly serve.”

Suncoast Credit Union serves members statewide and expanded its Central Florida presence beginning in 2023 with the opening of four physical branch locations in the Orlando market. The credit union is focused on becoming a trusted financial partner for Orlando residents by addressing local financial needs and supporting community well-being through accessible products, bilingual service, and comprehensive personal, business, and commercial banking solutions. Through this partnership, Suncoast will engage directly with participants at Track Shack events throughout the year delivering financial literacy programming.

“For nearly five decades, Track Shack has believed that when you invest in people, you strengthen the whole community,” said Jon Hughes, co-owner of Track Shack. “Suncoast shares that same mindset, and we’re excited to welcome them as our exclusive financial services sponsor. Together, we’ll create meaningful touchpoints at our events and through financial literacy programs that support Central Florida on race day and beyond.”

The multi-event, two-year sponsorship includes naming rights to the Lake Eola 5K, now officially titled the Suncoast Credit Union Lake Eola 5K, taking place Sunday, December 6, 2026, during the 50^th Running of the OUC Orlando Half Marathon Weekend. Suncoast will also serve as the Presenting Sponsor of the AdventHealth Corporate 5K Team Captain’s Party and as an Official Sponsor of the Track Shack Running Series presented by AdventHealth, supporting the PR Bell that celebrates runners’ personal bests throughout the season.

Visit TrackShack.com for more information about Track Shack and Track Shack Events. Follow on Facebook @TrackShackRun, Instagram @orlandotrackshack or on LinkedIn at Track Shack Events.

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About the Track Shack Family of Companies
Track Shack of Orlando opened for business in 1977 as a small retail operation focused on selling running shoes and apparel. Owners Jon and Betsy Hughes were awarded Florida’s Retailer of the Year 2015 by the Florida Retail Federation. Jon and Betsy also own Track Shack Events, a sports marketing company that specializes in marketing, management, and production of active lifestyle events. The award-winning professional staff has earned Track Shack Events a reputation as one of America’s top sports marketing companies. Track Shack Events co-produced the 2024 U.S. Olympic Team Trials – Marathon in Orlando. The mission of Track Shack Events is that each event produced will benefit the entire community – runners and walkers, sponsors, and charities. Run to TrackShack.com.

About Suncoast Credit Union
Suncoast Credit Union is the largest credit union in the state of Florida, the 8th largest in the United States based on membership, and the 10th largest in the United States based on its $19.2 billion in assets. Chartered in 1934 as Hillsborough County Teachers Credit Union, Suncoast Credit Union currently operates 80 full-service branches and serves more than 1.3 million members across Florida. As a community credit union, anyone who lives, works, attends school, or worships in Suncoast Credit Union’s service area is eligible for membership. In 2021, Suncoast Credit Union’s field of membership was expanded to include public K-12 teachers, college educators, and educational support staff from all of Florida’s 67 counties. Suncoast is passionate about community support. Since its founding in 1990, the Suncoast Credit Union Foundation has raised and donated more than $55 million to organizations and initiatives that support the health, education, and emotional well-being of children in the communities that the credit union serves. For more information, visit suncoast.com or follow us on social media: Facebook, LinkedIn, Twitter, and Instagram

Contact:

Michele Plant Kroupa
Michele Plant Communications
mplant427@outlook.com, 407-592-6667