FORM Dives In Again For New 2023 PTO Tour

April 19, 2023

London /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) have announced a renewal of its partnership with FORM as the Official Swim Partner of the PTO Tour.

The leader in swim technology and smart goggles had a strong presence at each of the 2022 PTO Tour events through consumer demos, athlete education sessions and exhibition space – and will be expanding that in 2023 by taking over the PTO Tour Pro Swim Zones at all events, including branded swim starts, buoys and exit ramps. FORM will also run a series of Ultimate Triathlon experiences for amateurs at PTO Tour Age-Grouper races during the year.

“We’re very pleased to be back as the Official Swim Partner of the PTO and looking forward to taking our partnership to the next level,” explained FORM Chief Marketing Officer Dennis Kim. “With PTO Tour events fast becoming the pinnacle of longer distance triathlon racing, they are the perfect platform for us to showcase our products and continue our mission to innovate swim training and show exactly why the best train with FORM goggles, live data, and post-swim insights.”

FORM is changing the world of swimming by giving athletes real-time access to all their most essential swim data within the goggles’ display. Athletes wearing smart goggles swam more than 3 million kilometers in 2022, benefiting from seeing their live swim time, distance, and pace while in the water, being guided through swim workouts and using the FORM Swim App to analyse performance post-swim.

FORM recently added two new athletes to their roster of PTO athlete ambassadors. PTO World #9 Emma Pallant-Browne and PTO World #11 Aaron Royle joined Lionel Sanders, Kristian Blummenfelt, Gustav Iden, Skye Moench and Sarah Crowley.

Commenting on the news, PTO CEO Sam Renouf said:

“Growing our relationships with innovative partners like FORM is a crucial part of how we’ll continue to build the PTO Tour. Data and analysis is an accepted and valuable commodity on the bike and run in Triathlon, but the swim hasn’t benefited in the same way. FORM is changing swimming as we know it for professional and amateur athletes – effectively becoming their own underwater coach. So I’m excited to see how our partnership develops this season.”

The 2023 PTO Tour starts in Ibiza on 6 May with the first-ever PTO European Open, before going to Milwaukee on 4-5 August for the PTO US Open and then to Singapore for the inaugural PTO Asian Open on 19-20 August.

The PTO European Open start lists in Ibiza show how the PTO Tour is becoming the series in longer distance Triathlon racing. The women’s field includes all of the top 10 PTO Ranked female athletes and the men’s field contains 16 of the world’s top 30, including all three of the Olympic gold medallists in the sport since 2008 – Kristian Blummenfelt, Jan Frodeno and Alistair Brownlee. Both races will be broadcast live around the world to 170+ territories, courtesy of the PTO Tour’s partnerships with Warner Bros. Discovery – you can watch the action live on Eurosport 2 in Europe from 0800 CET on 6 May – as well as a range of other international, regional and local broadcasters including DAZN, beIN Sports and SPOTV.


For Further Information

Anthony Scammell E: Anthony.Scammell@protriathletes.org

About the Professional Triathletes Organisation

The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of Triathlon and take it to the next level. Each PTO Open is raced over 100km (2km swim, 80km bike and 18km run). 2023 PTO Tour races announced include: the PTO European Open in Ibiza on 6 May, the PTO US Open in Milwaukee on 4-5 August and the PTO Asian Open in Singapore on 19-20 August. The season will be underpinned by the PTO World Rankings, helping to create a compelling season-long narrative in the sport for the first time.

About FORM

Founded in 2016 in Vancouver, Canada, FORM is the tech-enabled swim platform with a simple mission: to break down the barriers between what swimming is and what it could be. FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics via the innovative in-goggle display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. At FORM, Dan is joined by a team of industry veterans with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.