FORM Dive In With T100 Triathlon World Tour Partnership

February 29, 2024

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership.

FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking real-time visual feedback technology. In a sport where incremental gains can make a big difference, FORM’s in-goggle augmented reality technology allows athletes to train, race and perform at their best – and since partnering with the PTO in March 2022, FORM Smart Swim Goggles are now fully sanctioned in World Triathlon and T100 age grouper races.

Speaking about the continued partnership, FORM founder and CEO Dan Eisenhardt, said:

“It’s fantastic to have extended our official swim goggles partnership with the PTO for 2024. It’s a natural fit that an innovative, high-performance company such as FORM would continue to partner with an organization that’s as disruptive and ambitious as the PTO.”

Eisenhardt continued: “This year, the T100 Tour will take the sport of triathlon to iconic cities and courses where we’re sure to see incredible racing. Starting in Miami next week, we can’t wait to see FORM Pro’s Emma Pallant-Browne and Skye Moench kick off their respective seasons.”

FORM joins Canyon, Ekoi, Maurten, Garmin, and recent addition deboer, as T100 Triathlon World Tour partners for the new season, which will start with the Miami T100 at CLASH Endurance Miami, taking place at the Homestead-Miami Speedway in Florida, 9-10 March. The lineup on the 2024 tour of FORM athletes includes: PTO world-ranked #10 Emma Pallant-Browne and #13 Skye Moench.

Commenting on FORM’s decision to extend their partnership, PTO CEO Sam Renouf said:

“We are excited to be partnering again with FORM. They have been a key partner for the PTO for several years so we are delighted they are now becoming an official partner of the new T100 Triathlon World Tour, which we want to make the pinnacle of our sport.”

The partnership activation with FORM for 2024 will include branding at the swim, onsite expo presence and age grouper demos at all North American events, along with Content and Social Media activations.


For further information:

Anthony Scammell E: Anthony.Scammell@protriathletes.org

About the Professional Triathletes Organisation

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and has been designated by World Triathlon as the ‘official World Championship for long distance triathlon’. It will be a season-long schedule of eight T100 races during 2024 that will be competed over 100km (2km swim, 80km bike and 18km run) and will feature the world’s best triathletes going head-to-head in Miami (9 March), Singapore (13-14 April), San Francisco (8-9 June), London (27-28 July), Ibiza (28-29 September), Lake Las Vegas (19-20 October), Dubai (16-17 November) and at the Grand Final (29-30 November). There will be racing opportunities for amateurs at all the events, including the new 100km distance at six stages, including: Singapore, London, Ibiza, Lake Las Vegas, Dubai and at the Grand Final. The broadcast will follow the 2023 PTO Tour model which showed races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.

About FORM

Founded in 2016 in Vancouver, Canada, FORM is the fitness technology company pioneering real-time visual feedback to elevate athletic performance. Launched in 2019, the FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative in-goggle display. FORM’s founder and CEO Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel.

Learn more at formswim.com