Forged from Spartan: DEKA, The Next Evolution in Fitness expands to Mexico

July 17, 2025

MEXICO CITY (July 17, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Mexico. Under the expert leadership of the Asdeporte team, DEKA Mexico joins a rapidly growing global network, including established markets in The United States, Australia, Canada, China, Ireland, Italy, The Netherlands, Portugal, Spain, and The United Kingdom.

This expansion introduces a dynamic new fitness experience for Mexican athletes. In contrast to Spartan’s renowned outdoor obstacle races held in iconic scenic locations like Valle de Bravo, CDMX, Puebla, San Luis Potosí, and San Francisco de Campeche, DEKA Mexico will offer accessible, year-round competition through gym-hosted DEKA STRONG, MILE, and ATLAS challenges, alongside thrilling arena-hosted DEKA FIT events.

“Bringing DEKA to Mexico is a pivotal step in our global mission to celebrate fitness for all levels,” said Joe De Sena, CEO of Spartan. “The Asdeporte team’s proven track record with Spartan makes them the ideal partner to introduce DEKA’s unique, measurable, and gamified fitness format to the passionate Mexican community. This allows athletes to train and compete consistently, regardless of the season.”

Jaime Cadaval Baeza, CEO of Asdeporte said “We are very excited to partner with Spartan and bring DEKA to Mexico, one of the leading brands within the fitness community worldwide. We look forward to showcase the unique advantages of DEKA and offer the best athlete experience to all our participants.”

A Global Phenomenon: Powered by Local Communities

DEKA is fueling a global fitness phenomenon, one community at a time. Forget fleeting fitness trends; DEKA is a sustainable, gamified training and testing system that delivers real results – from transformative weight loss to significant strength gains. Its true genius lies in its unique affiliate model, empowering a thriving network of over 1,000 gyms worldwide. These aren’t just locations; they are passionate local communities, training together, coaching each other, and amplifying the DEKA message organically. Every DEKA class integrated into daily programming builds the momentum. Every weekend event sees local heroes emerge, earning their “DEKA Mark” and inspiring others. This is where authentic influence is born, creating a viral ripple effect that advertisers and sponsors can tap into directly.

From Grassroots to Global Stages: Every Story Matters

From intimate DEKA Affiliate events buzzing with local energy to electrifying arena competitions in iconic global venues, the impact is profound. Each participant, proudly wearing their finisher medal, embodies a personal story of achievement and validated dedication. This isn’t just about crossing a finish line; it’s about honoring the commitment that brought them to the start and empowers them to conquer what’s next.

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ABOUT DEKA

Forged from the unyielding spirit of Spartan™, DEKA emerges as more than just an event; it’s the next evolution in functional fitness and hybrid racing. Drawing on a legacy of pushing human limits, this is a sport engineered to be universally accessible, objectively measurable, and fundamentally designed to empower and celebrate every level of ability – from the curious first-timer to the elite athlete.

In addition to electrifying arena competition in iconic global venues, its true genius lies in the unique affiliate model, empowering a thriving network of over 1,000 gyms worldwide. With 1,500+ DEKA events across more than 11 countries on five continents this is Spartan innovation, redefined for all.

For more information visit https://race.spartan.com/en/deka.

ABOUT SPARTAN

With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information visit  https://www.spartan.com/

Media Inquiries: 

media@spartan.com

Brand Inquiries:

emilyl@spartan.com