Ford Joins Spartan As Presenting Partner Of The New England Series

September 9, 2025

BOSTON, MA (SEPTEMBER 9, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance brand, has announced the return of its partnership with Ford, making the iconic automaker the Official and Exclusive Auto Partner of the Spartan New England Series.

The deal will see Ford step up as Presenting Partner of the three-race New England Series of Barre, Killington, and the legendary Fenway Park Stadium. This unique test of grit, endurance, and perseverance brings together three of the most iconic Spartan venues: the raw farmland of Barre, the punishing elevation of Killington, and the electrifying finish under the lights of Fenway.

To honor the achievement of those who conquer all three, Ford and Spartan will reward athletes with an exclusive, co-branded commemorative Trifecta coin, available only to 2025 New England Series finishers. This rare prize cements their status as true New England Spartans.

“Ford embodies the same toughness, resilience, and unstoppable drive that defines Spartan,” said Spartan Founder & CEO Joe De Sena. “This partnership is about more than logos. It’s about putting Ford side by side with racers who are proving to themselves, and the world, that they are made of more.”

As part of the partnership, Ford will bring its brand experience to life with a premium on-site footprint across the series, including branded vehicle displays, motivational on-course signage, the Ford Finisher Photo Wall, and the Built Ford Tough Zone for pre- and post-race recovery.

Ford will also gain visibility across Spartan’s powerful digital ecosystem, including dedicated emails to participants, logo lock-ups across event pages, and inclusion in pre- and post-race communications.

The Spartan New England Series presented by Ford kicked off earlier this summer and culminates with the Fenway Park Stadium event on November 15–16, 2025.

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About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe is possible. Spartan combines large-scale global events with a dynamic digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About New England Ford Dealers

The New England Ford Dealers is a network of independently owned and operated Ford dealerships proudly serving communities across the region. Committed to delivering exceptional customer service, quality vehicles, and reliable maintenance and repair services, our dealers offer the full lineup of Ford cars, trucks, SUVs, and electric vehicles. With a strong focus on innovation, community engagement, and long-lasting customer relationships, the New England Ford Dealers work together to ensure every customer drives away with confidence and satisfaction.

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