Flückiger Wins XCO, Keller Wins XCC in Record-Setting World-Cup Weekend for Thömus-Maxon Mountain Bike Team

August 31, 2023

Keller also 2nd in XCO as all five team members crack top-10 on Thömus Lightrider WC bikes

Santa Monica, California (August 31, 2023) /ENDURANCE SPORTSWIRE/ – In what their team manager describes as “the best World Cup weekend in team history,” the Thōmas Maxon Team placed all five of their team riders in the top ten of a tricky, muddy XC courses in Andorra, atop Thömus’ flagship cross-country bike, the Thömus Lightrider World Cup. The historic day was highlighted by Alessandra Keller XCC victory followed by Mathias Flückiger’s first XCO victory in over a year. Keller also placed 2nd in the women’s XCO race.

These finishes were followed by three other top-tens from team riders: Lars Forster, also with a WC victory this season, finished in 6th-place finish, followed by Vital Albin (10th); Luke Wiedmann finished 8th in the Under 23 race. The results underscore the team’s already-outstanding season, including an earlier XCC win by Keller. She also currentl leads in the overall XCC rankings and sits 3rd in XCO. Flückiger is currently second overall in the individual XCO rankings and 5th in XCC.

The Thömus brand was founded in Switzerland in 1991, quickly earning its reputation for dedication to custom-tailoring bike models and specs for each individual rider, especially in Europe. Their bikes have been racing on the World Cup circuit since 2016, but they’ve only recently become available in the USA. Established in 2021, Thömus USA in Santa Monica, California, is the exclusive retailer and manufacturer of Thömus bikes in North America.

Consumers in the U.S. can now buy the Lightrider World Cup, the exact bike ridden by the pro team, with a wide range of available builds and customization options. Also available at the shop are road, gravel and city bikes, in both traditional and electric-assist models. The US office is also currently putting the final touches on an e-commerce platform to launch within a few weeks: exposure from the pro team results at the World Championships, UCI World Cup Series and other triumphs across North America will certainly help facilitate a successful launch of the site.

“What a weekend for Thömus-Maxon; a huge congratulations to the entire squad,” says Casper Casparian, CMO for Thömus USA. “We’re incredibly proud to be the exclusive retailer of Thömus Bikes in North America, partly because of the outstanding team of athletes representing us on the World Cup, but also because they’re simply the best-engineered, best-built bikes you can find on the market. The continued success of the pro team definitely adds momentum to the Thömus brand buzz across North America.”

Here’s some info on the race-winning bike:

Lightrider World Cup ($7,500- $13,000): The Lightrider World Cup features tremendous versatility; offered in the US as a custom build, the bike can be built in multiple configurations, from full a XC setup to a more relaxed Trail build. Developed in real-world conditions by the elite team athletes and the design and engineering team in-house at Thömus. Modern assembly standards and a high-tech carbon frame give this bike an unmatched fit and finish. This race bike is the best choice for those who like it a little faster.

For media inquiries, please contact: Scott Boulbol, scott@simbolpr.com; or Nic Sims, nic@simbolpr.com

For anything else, please contact: Casper Casparian, casper@Thomus.com

About Thömus USA: Thömus USA is a retailer and manufacturer of world-class road, mountain, and gravel bikes, including e-bikes, designed by Thömus SA of Switzerland. Thömus USA was founded in 2021 and operates a flagship retail boutique on Montana Avenue in Santa Monica, California. Thömus.com

SIMBOL Communications

nic@simbolpr.com, scott@simbolpr.com

310.935.9365; 303.519.3073