Fleet Feet’s CEO Sounds Off on Nike and On, Opening New Doors and How Specialty Run Can Grow

January 5, 2026

Chief executive officer Joey Pointer looks back on 2025 and lays out some of the company’s plans for 2026, including Fleet Feet’s 50th anniversary.

Heading into its 50th anniversary, Fleet Feet has more to celebrate than its longevity.

The number of locations for its namesake running stores and Marathon Sports, which it acquired in 2022, pushed past the 300 mark in 2025. Fleet Feet closed the year with 284 doors for its franchised and corporate-owned stores, while Marathon Sports ended at 28 for an increase of 9 and 4 locations, respectively.

Chief executive officer Joey Pointer said the 2026 plan is to get Fleet Feet past 300 and close in on 50 for its Cambridge, Mass.-born subsidiary. FN