Fleet Feet Announces Vendor Partnership with adidas Running

November 13, 2025

Iconic brand joins Fleet Feet’s expanded roster of performance footwear vendor partners

CARRBORO, N.C. (November 13, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores in the U.S., today announced a new vendor partnership with adidas, one of the world’s most innovative and iconic running brands. Together, the two companies will inspire and empower runners of all backgrounds and abilities through community-driven events, storytelling and best-in-class running products.

About the Fleet Feet and adidas Running partnership

Fleet Feet’s community-first approach and adidas’ relentless pursuit of performance innovation form the foundation of a partnership built to celebrate and connect runners everywhere. Through this collaboration, Fleet Feet and adidas will elevate grassroots events across the country, creating opportunities for runners to engage with the sport on a deeper and more personal level.

adidas has captured strong momentum among both competitive and recreational runners with its precision-engineered technologies and bold, cutting-edge designs. Flagship models such as the Adizero Adios Pro Evo 2, Adizero EVO SL and Adizero Boston 13, along with headline performances from elite athletes and standout appearances at major marathons, have solidified adidas’ position as a leading force in global running innovation. With an unwavering commitment to excellence, the brand continues to push the boundaries of what’s possible in the sport.

“adidas has asserted itself as a formidable force in running through product innovation and athlete partnerships, and we’ve seen tremendous growth in customer interest in the brand,” said Joey Pointer, president and CEO of Fleet Feet. “adidas has proven itself to be both a performance and purpose-driven brand, and we’re excited to launch our partnership.”

The partnership builds on successful collaborations between the two brands at events such as the TCS New York City Marathon, where Fleet Feet and adidas engaged with thousands of runners through expo activations and community experiences. Moving forward, Fleet Feet and adidas will expand their joint efforts at major marathons, regional races and local events, bringing dynamic storytelling and shared marketing initiatives to life across Fleet Feet’s retail and digital channels.

“With a commitment to being the best sports brand in the world, helping athletes achieve their best through running innovation is at the core of who we are,” said Eric Smith, SVP of NAM Wholesale at adidas. “Our partnership with Fleet Feet will allow us to connect with runners in more meaningful ways through product, experience and community.”

Fleet Feet’s Commitment to the Running Community

For nearly 50 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based running stores is a place of inspiration, showing people how Running Changes Everything®.

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About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated specialty run stores. With more than 285 Fleet Feet stores in 40 states and a national headquarters in Carrboro, North Carolina, Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards.

Fleet Feet believes that Running Changes Everything® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 62,000 people worldwide and generated sales of €23.7 billion in 2024.

Media Contact:

Sofia Rohrbach, Backbone Media
Phone: 970-963-4873 ext. 1162
Email: sofia.rohrbach@backbone.media