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November 13, 2018
ShowcasedAltra Elite Zach Bitter Sets World Record for Fastest 100 Miles on Trail
(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s time was 36 minutes faster than the American 100-mile trail record set by fellow Altra Elite...
August 14, 2018
ShowcasedKINeSYS extends Spray Sunscreen Range with New Vanilla-Green Tea Product
KINeSYS Performance Sunscreen, North America’s leader in active suncare, continues to grow its product range and deliver pioneering products with its launch of a new SPF 30 Vanilla-Green Tea scented sunscreen, to meet the need of customers looking for a fragrance alternative. Lisa Heggie, company CEO commented, “When developing our new...
August 2, 2018
ShowcasedMascot Sports Innovates Expo Experience for Athletes with Exclusive Partnership with The RunnerBox
Mascot Sports, a leader in sports and experiential marketing, is innovating the expo experience for race participants through an exclusive partnership with The RunnerBox, the first subscription box for endurance athletes. The partnership will launch at the Mascot-owned Oaktown Half and will transform the pre-event packet pick up ritual for...
February 1, 2018
ShowcasedPicky Bars Launches New Performance Oatmeal
BEND, Oregon. (Feb 1, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—are introducing a new product to bring an end the days of bland, nutritionally lacking, and complicated oatmeal, bringing an easy athlete-focused breakfast to the table. Picky Oats...
October 20, 2017
ShowcasedAltra’s Mike McKnight Wins the 2017 Triple Crown of 200-Milers #200isthenew100
Logan, UT - Altra’s Mike McKnight recently won the incredible endurance feat of the Triple Crown of 200s, running three 200+ mile races just weeks apart: Bigfoot 200, Tahoe 200 and Moab 200. McKnight placed first overall with a combined time of 204 hours, 4 minutes and 18 seconds for...
November 18, 2019
Arcade Belts Implements Sixth Annual White Friday Initiative For Holiday Season
OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and Cyber Monday, Arcade Belts will donate five dollars to Colorado-based non-profit Protect Our Winters, a charitable...
November 5, 2019
3M Half Marathon Extends Partnership with SPIbelt
AUSTIN, Texas, November 5, 2019 - High Five Events, one of the largest privately owned event production companies in the United States, names SPIbelt as the Official Race Belt of the 2020 3M Half Marathon presented by Under Armour. SPIbelt will partner with 3M Half Marathon for community activations, product...
November 5, 2019
Events.com Selected as Official Technology Partner for Sagan Fondo: Gran Roadie-Oh!
Events.com, a mobile-first event management and registration platform, today announced its partnership with Sagan Fondo: Gran Roadie-Oh! as the official registration platform for its multi-faceted cycling event. Participants and exhibitors can now register for the event via Events.com. “Today, it’s hard to ignore the impact of the ‘experience economy’ as...
November 5, 2019
Austin Marathon Brews Another Partnership with Oskar Blues Brewery
AUSTIN, Texas, November 5, 2019 – The Ascension Seton Austin Marathon welcomes back Oskar Blues Brewery Austin as the Official Beer sponsor. For the fourth year in a row, the Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the finish line festival’s beer garden for finishers aged 21...
November 5, 2019
NHRMC Wilmington Marathon Names Official Automobile Sponsor
Wilmington, NC – Hendrick Toyota Wilmington and the NHRMC Wilmington Marathon Madness Weekend announced a major partnership naming Toyota the Official Automobile and Truck Sponsor of the longstanding running event. The 11th annual NHRMC Wilmington Marathon and Runner’s Expo takes place March 20-21, 2020. “We are incredibly excited to add...
November 1, 2019
Hospital Hill Run Launches Local and National 2020 Ambassador Program
Since 1973, runners from across the nation have traveled to the heartland to run the famous Hospital Hill Run. In its 47th annual year, the Hospital Hill Run has announced a new ambassador program aimed at growing the race into the future. The race is looking for ambassador applications from...
October 31, 2019
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...
October 31, 2019
Revolutionary Wearable Tech Frontier X Debuts At TCS NYC Marathon
NEW YORK CITY (October 31, 2019) - Frontier X, the next-generation, chest-worn tech device that gives runners and coaches the most accurate read on effort, training load, and heart health, will make its global debut at a New York City launch event on Thursday, Oct. 31 and at the TCS New...
October 30, 2019
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...
October 30, 2019
Suunto Now Accepting Applications for 2020 Suunto Multisport Team
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...
October 30, 2019
East Coast Greenway to Debut New York City-to-Philadelphia Ride in May 2020
DURHAM, N.C. –The nonprofit East Coast Greenway Alliance aims to host hundreds of riders from the East Coast and beyond for the inaugural New York City-to-Philadelphia Greenway Ride, set for May 16-17, 2020. Registration opened this week for 125-mile, 2-day recreational ride at greenway.org/nyctophilly. After departing Manhattan on Saturday, May...
October 30, 2019
South American riders head to San Juan for highly anticipated return of GFNY Argentina
NEW YORK CITY, Oct 30, 2019 – GFNY returns to Argentina this Sunday November 3rd for a highly anticipated return. Host city San Juan, location to pro race Vuelta a San Juan Internacional, will present riders with a spectacular South American springtime challenge. GFNY Argentina will take cyclists through the...
October 29, 2019
Introducing the Time to Tri Virtual Triathlon: An Online Challenge for Newbies and Experienced Triathletes Alike
COLORADO SPRINGS, Colo. — USA Triathlon today unveiled plans for the world’s first entirely online swim, bike and run event, the Time to Tri Virtual Triathlon, to run from Friday, Nov. 1, through Sunday, Dec. 1. The unprecedented online challenge, housed at virtual-tri.com, gives aspiring triathletes the chance to experience...
October 29, 2019
NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide
LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the...
October 29, 2019
The Alumni Challenge Partners with Bee Well Living CBD & Bee Balanced Therapies
ANNAPOLIS, MD– The Alumni Challenge 5K/25K will be partnering for this year’s event with Bee Well Living, a Baltimore-based wellness brand that provides a variety of holistic wellness products and Bee Balanced Therapies, a sister-brand that offers hands-on wellness experiences. Bee Well Living will be on-site at this year’s race...
October 29, 2019
Team Evergreen Cycling Announces 2019/2020 Grants
EVERGREEN, CO (October 29th, 2019) -- Team Evergreen Cycling (the largest cycling club in Colorado, est. in 1988) recently announced their grant winners for 2019/2020 on October 27th. $135,000 in donations will be split among 21 recipients for the upcoming season. Combined with earlier contributions for the year, this puts...
October 28, 2019
Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events
BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...
October 28, 2019
Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt
BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...
October 25, 2019
Johnny Crain and Katie James Conquer the Climb to Win the ElliptiGO World Championship
SOLANA BEACH, Calif. (Oct. 25, 2018) – For the tenth consecutive year, ElliptiGO Inc, alongside the Global ElliptiGO Riders Club, hosted their Rally Weekend featuring recreational riding, competitive climbing and social gatherings. The ElliptiGO World Championships at Palomar Mountain remains the weekend’s paramount event. Professional runner and ElliptiGO rider Johnny...
October 25, 2019
Ex-pro Lemus takes GFNY Panama
NEW YORK CITY, Oct 25, 2019 – The second edition of GFNY Panama did not disappoint. The picturesque course allowed riders to experience the beauty of Panama’s coastal roads, mountains and tropical terrain on a day where high heat and sunshine added a little extra challenge. GFNY Panama was a...
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