November 18, 2019

Arcade Belts Implements Sixth Annual White Friday Initiative For Holiday Season

OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and Cyber Monday, Arcade Belts will donate five dollars to Colorado-based non-profit Protect Our Winters, a charitable...

November 5, 2019

3M Half Marathon Extends Partnership with SPIbelt

AUSTIN, Texas, November 5, 2019 - High Five Events, one of the largest privately owned event production companies in the United States, names SPIbelt as the Official Race Belt of the 2020 3M Half Marathon presented by Under Armour. SPIbelt will partner with 3M Half Marathon for community activations, product...

November 5, 2019

Events.com Selected as Official Technology Partner for Sagan Fondo: Gran Roadie-Oh!

Events.com, a mobile-first event management and registration platform, today announced its partnership with Sagan Fondo: Gran Roadie-Oh! as the official registration platform for its multi-faceted cycling event. Participants and exhibitors can now register for the event via Events.com. “Today, it’s hard to ignore the impact of the ‘experience economy’ as...

November 5, 2019

Austin Marathon Brews Another Partnership with Oskar Blues Brewery

AUSTIN, Texas, November 5, 2019 – The Ascension Seton Austin Marathon welcomes back Oskar Blues Brewery Austin as the Official Beer sponsor. For the fourth year in a row, the Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the finish line festival’s beer garden for finishers aged 21...

November 5, 2019

NHRMC Wilmington Marathon Names Official Automobile Sponsor

Wilmington, NC – Hendrick Toyota Wilmington and the NHRMC Wilmington Marathon Madness Weekend announced a major partnership naming Toyota the Official Automobile and Truck Sponsor of the longstanding running event. The 11th annual NHRMC Wilmington Marathon and Runner’s Expo takes place March 20-21, 2020. “We are incredibly excited to add...

November 1, 2019

Hospital Hill Run Launches Local and National 2020 Ambassador Program

Since 1973, runners from across the nation have traveled to the heartland to run the famous Hospital Hill Run. In its 47th annual year, the Hospital Hill Run has announced a new ambassador program aimed at growing the race into the future. The race is looking for ambassador applications from...

October 31, 2019

Casting for Recovery adds BUFF® as a 2020 National Sponsor

Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...

October 31, 2019

Revolutionary Wearable Tech Frontier X Debuts At TCS NYC Marathon

NEW YORK CITY (October 31, 2019) - Frontier X, the next-generation, chest-worn tech device that gives runners and coaches the most accurate read on effort, training load, and heart health, will make its global debut at a New York City launch event on Thursday, Oct. 31 and at the TCS New...

October 30, 2019

HOKA ONE ONE Named Presenting Sponsor of Western States 100

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...

October 30, 2019

East Coast Greenway to Debut New York City-to-Philadelphia Ride in May 2020

DURHAM, N.C. –The nonprofit East Coast Greenway Alliance aims to host hundreds of riders from the East Coast and beyond for the inaugural New York City-to-Philadelphia Greenway Ride, set for May 16-17, 2020. Registration opened this week for 125-mile, 2-day recreational ride at greenway.org/nyctophilly. After departing Manhattan on Saturday, May...

October 30, 2019

South American riders head to San Juan for highly anticipated return of GFNY Argentina

NEW YORK CITY, Oct 30, 2019 – GFNY returns to Argentina this Sunday November 3rd for a highly anticipated return. Host city San Juan, location to pro race Vuelta a San Juan Internacional, will present riders with a spectacular South American springtime challenge. GFNY Argentina will take cyclists through the...

October 29, 2019

Introducing the Time to Tri Virtual Triathlon: An Online Challenge for Newbies and Experienced Triathletes Alike

COLORADO SPRINGS, Colo. — USA Triathlon today unveiled plans for the world’s first entirely online swim, bike and run event, the Time to Tri Virtual Triathlon, to run from Friday, Nov. 1, through Sunday, Dec. 1. The unprecedented online challenge, housed at virtual-tri.com, gives aspiring triathletes the chance to experience...

October 29, 2019

NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide

LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the...

October 29, 2019

The Alumni Challenge Partners with Bee Well Living CBD & Bee Balanced Therapies

ANNAPOLIS, MD– The Alumni Challenge 5K/25K will be partnering for this year’s event with Bee Well Living, a Baltimore-based wellness brand that provides a variety of holistic wellness products and Bee Balanced Therapies, a sister-brand that offers hands-on wellness experiences. Bee Well Living will be on-site at this year’s race...

October 29, 2019

Team Evergreen Cycling Announces 2019/2020 Grants

EVERGREEN, CO (October 29th, 2019) -- Team Evergreen Cycling (the largest cycling club in Colorado, est. in 1988) recently announced their grant winners for 2019/2020 on October 27th. $135,000 in donations will be split among 21 recipients for the upcoming season. Combined with earlier contributions for the year, this puts...

October 28, 2019

Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events

BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...

October 28, 2019

Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...

October 25, 2019

Johnny Crain and Katie James Conquer the Climb to Win the ElliptiGO World Championship

SOLANA BEACH, Calif. (Oct. 25, 2018) – For the tenth consecutive year, ElliptiGO Inc, alongside the Global ElliptiGO Riders Club, hosted their Rally Weekend featuring recreational riding, competitive climbing and social gatherings. The ElliptiGO World Championships at Palomar Mountain remains the weekend’s paramount event. Professional runner and ElliptiGO rider Johnny...

October 25, 2019

Ex-pro Lemus takes GFNY Panama

NEW YORK CITY, Oct 25, 2019 – The second edition of GFNY Panama did not disappoint. The picturesque course allowed riders to experience the beauty of Panama’s coastal roads, mountains and tropical terrain on a day where high heat and sunshine added a little extra challenge. GFNY Panama was a...

October 25, 2019

Terrain Race Sees Success in Monroeville, PA

PHOENIX (Oct. 25, 2019) – Terrain Race, the nation’s fastest-growing obstacle course race, returned to the Pittsburgh area on October 12th, at Monroeville Community Park.  Despite light rain, the event was a fun, outdoor challenge for participants that generated significant economic impact in the borough of Monroeville. Terrain Race is...

October 24, 2019

Rocky Mountain Underground Launches Revamped 2020 Ski Lineup

Breckenridge, CO, Oct 24, 2019-- Rocky Mountain Underground (RMU), the year-round outdoors brand with roots in skiing, are proud to announce their 2020 hardgoods ski lineup, on the heels of the brand’s announcement of its new Whistler location. Featuring a Factory LTD collection, athlete designed skis to be the ultimate...

October 24, 2019

Dynamic Duos To Win $16,000 In Prizes During ElliptiGO’s Ride Together, Rise Together Contest

SAN DIEGO, Calif. (Oct. 24, 2018) – In an unprecedented effort to encourage athletes and active people to Ride Together, Rise Together, ElliptiGO Inc., is accepting entries from perfect pairs across the nation for its latest contest. The Ride Together, Rise Together giveaway features over $16,000 in prizes – a...

October 24, 2019

Nuun Hydration Announces New Partnership with the Los Angeles Marathon

Seattle, WA – October 24, 2019 - Nuun Hydration is pleased to announce a new multi-year partnership with Conqur Endurance Group, the producer of the Los Angeles Marathon presented by ASICS. Nuun, a rising Seattle based functional hydration company, will replace Gatorade for the marathon and three other major races...

October 23, 2019

Decathlon Collected 124 Tons of Trash on World Cleanup Day

EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East Bay, Decathlon USA, together with Clif Bar & Company and IKEA Emeryville, in collaboration with...