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November 28, 2018
Altra Showcases Fall 2019 Line at The Running Event Featuring New Outdoor Adventure, Road and Trail Shoes
(Logan, UT — November 27, 2018) Altra’s Fall 2019 collection, featuring a new outdoor adventure line with road and trail updates, will be showcased at The Running Event in Austin, Texas on November 28-30 at booth #1831. OUTDOOR ADVENTURE The Altra Wahweap, named for a geological formation in the Grand...
November 9, 2018
An Evening of Champions and Inspiration in the Big Apple: World Premiere Screening of the 2018 IRONMAN World Championship brought to you by Amazon Set for November 12 in New York City
TAMPA, Fla. — On Monday, November 12, 2018, IRONMAN and the IRONMAN Foundation will host the World Premiere Screening of the 2018 IRONMAN® World Championship brought to you by Amazon. The sixth annual screening event will be presented by the New York Health & Racquet Club at The Times Center in New...
October 4, 2018
Mascot Sports and SON Events in Partnership with Warner Bros. Consumer Products to bring DC Wonder Woman Run Series to Oakland
OAKLAND, Calif. (October 4, 2018) – Mascot Sports & SON Events in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment, home to iconic Super Heroes Batman, Superman, and Wonder Woman, will host the DC Wonder Woman Run Series at Oakland City Hall on the evening of Saturday,...
September 21, 2018
One year after Hurricane Maria, the IRONMAN Foundation announces continued service initiatives in Puerto Rico
TAMPA, Fla. – On the first anniversary of Hurricane Maria, the IRONMAN Foundation® announced today that they will return to Puerto Rico in 2019 for the IRONMAN® 70.3® Puerto Rico presented by Puerto Rico Tourism Co. for follow up relief efforts. The IRONMAN Foundation will continue raising grant funding to...
September 14, 2018
Mascot Sports and SON Events In Partnership With Warner Bros. Consumer Products To Host Inaugural DC Wonder Woman Run Series In Sacramento
SACRAMENTO, Calif. – Mascot Sports & SON Events in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment, home to iconic Super Heroes Batman, Superman, and Wonder Woman, today announced that Sacramento will host the inaugural DC Wonder Woman Run Series the evening of Saturday, September 22. “We’re...
September 14, 2018
Navy SEAL Foundation to receive $10,000 donation from the IRONMAN Foundation
TAMPA, Fla. (Sept. 13, 2018) – The IRONMAN Foundation® will provide a $10,000 donation to the Navy SEAL Foundation in conjunction with the IRONMAN® 70.3® SUPERFROG triathlon taking place on Sunday, September 16 in Imperial Beach, California. Since the inception of the program, this donation will bring the total amount...
September 5, 2018
The IRONMAN Foundation and Firehouse Subs Public Safety Foundation continue partnership at IRONMAN Wisconsin to provide critical life-saving equipment to Madison Police Department
MADISON, Wis./TAMPA, Fla. (September 5, 2018) – The IRONMAN Foundation® will partner with the Firehouse Subs Public Safety Foundation to provide more than $8,000 in critical life-saving equipment to the Madison Police Department. In addition, the IRONMAN Foundation will distribute an additional $80,500 in charitable giveback to non-profit initiatives and groups in the greater Madison region in conjunction with the...
August 27, 2018
IRONMAN Foundation to support multiple initiatives in South Africa as part of 2018 Isuzu IRONMAN 70.3 World Championship
TAMPA, Fla./PORT ELIZABETH, South Africa – The IRONMAN Foundation® will distribute more than $100,000 in charitable giveback to support the Port Elizabeth region in conjunction with the 2018 Isuzu IRONMAN® 70.3® World Championship, including a Legacy Project with IRONMAN 4 the Kidz Charity Trust. In addition, eight-time IRONMAN World Champion and...
August 24, 2018
Picky Bars Get an Update with Improved Recipes, New Packaging
BEND, Oregon. (Aug 24, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has updated their beloved real food energy bars on the inside and the outside. “Our bars got a new look in 2014 when we implemented the customer-driven #lifepoints...
August 16, 2018
Mascot Sports’ Relaunch of Oaktown Half Ignites Community With Expanded Format
OAKLAND (August 16, 2018) - Mascot Sports, a leader in sports and experiential marketing, relaunched the Oaktown Half and 5K on August 11-12, 2018 on the steps of City Hall in Frank Ogawa Plaza. The weekend included the Oaktown Half Marathon in addition to three new events: a 5K, Youth...
August 14, 2018
KINeSYS extends Spray Sunscreen Range with New Vanilla-Green Tea Product
KINeSYS Performance Sunscreen, North America’s leader in active suncare, continues to grow its product range and deliver pioneering products with its launch of a new SPF 30 Vanilla-Green Tea scented sunscreen, to meet the need of customers looking for a fragrance alternative. Lisa Heggie, company CEO commented, “When developing our new...
August 2, 2018
Mascot Sports Innovates Expo Experience for Athletes with Exclusive Partnership with The RunnerBox
Mascot Sports, a leader in sports and experiential marketing, is innovating the expo experience for race participants through an exclusive partnership with The RunnerBox, the first subscription box for endurance athletes. The partnership will launch at the Mascot-owned Oaktown Half and will transform the pre-event packet pick up ritual for...
May 30, 2018
Sixth Edition of Livermore Valley Half Marathon to Take Place on March 3, 2019
OAKLAND, Calif. (May 30, 2019) - The sixth edition of the Livermore Valley Half Marathon will take place on March 3, 2019. Mascot Sports, the original race founder and the team that won 2014 “Destination Partner of the Year” from Livermore Downtown Inc., is returning to lead the planning and...
May 1, 2018
Picky Bars Adventure Grants Have a Mysterious New Look
BEND, Oregon. (May 1st, 2018) – Picky Bars—the Oregon-based real food company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—opened the application window for their third iteration of Lifepoints Adventure Grants. Rather than offering a cash stipend to help pay for trips the applicants’ planned like previous...
April 23, 2018
Oaktown Half Marathon Expands 2018 Edition with 5K Event, Youth Mile, and Kids’ “Stomper’s Stomp” presented by the Oakland Athletics
OAKLAND, CA (April 23, 2018) – The Oaktown Half Marathon, a summer favorite, will augment its 2018 edition with three new events. In addition to the Half Marathon and Festival on Sunday, Aug 12, the Oaktown Half will now include a Twilight 5K, Youth Mile for ages 7-18 and a...
March 14, 2018
Ironman 70.3 Racine Triathlon Changes Hands and Repositions as a Short Course Event
RACINE, WI., – The city of Racine, Wisconsin has partnered with Ohio company HFP Racing to announce the Real Racing International Triathlon. The race date, set for July 15th, was originally occupied by an IRONMAN 70.3 event but recently ended their partnership with the city of Racine, Wisconsin. “Anyone that...
March 10, 2018
HFP Racing focuses on creating family-friendly events
COLUMBUS, OH: HFP Racing focuses on creating family-friendly events and founder Shannon Kurek's family inspires the way HFP operates. Not only do his kids participate in the sport, but they also help with managing the event and even handling their own concession business at the races. Throughout the summer, the FIT...
March 9, 2018
Picky Bars Third Adaption of Feed the Dream Opens
BEND, Oregon. (March 9th, 2018) Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has launched for the third year its Feed the Dream Sponsorship program to help support up-and-coming athletes. This year’s program will offer free food, mentorship, supplemental training tools, as...
February 6, 2018
NordicTrack Introduces LiveCast™ Streamed Workouts with the Commercial S22i Studio Cycle
(Logan, Utah — February 6, 2018) — NordicTrack announces another connected fitness product, with the sleek, modern Commercial Studio Cycle Series, featuring high-energy LiveCast™ workouts, streamed directly to the cycle’s 22-inch touchscreen. The Smart HD touchscreen displays studio workouts powered by award-winning iFit technology, allowing iFit personal trainers in the...
August 10, 2017
FORTitude 10K Announces USA Pro Race Chase
FORT COLLINS, COLO. (August 10, 2017) – FORTitude 10K Colorado’s newest ten kilometer road race, today announced the format for its professional race. The USA Pro Race Chase format is unique, as the men's and women's races are combined with everyone competing against each other. Each racer will have an...
May 24, 2017
Mascot Sports Signs Cyclocross Champion Katie Compton
May 24, 2017 (SAN FRANCISCO) – Mascot Sports, a sports and experiential marketing company focused on bringing together athletes, brands and live events, is adding Cyclocross champion Katie Compton to its athlete roster. Compton, the most successful American Cyclocross athlete in the history of the sport and currently #4 ranked Woman Cyclocross...
May 8, 2017
New Belgium Brewing Named Official Beer of the FORTitude 10K
FORT COLLINS, COLO. (May, 8 2017) — FORTitude 10K, Colorado’s newest ten kilometer road race, today announced New Belgium Brewing based in Fort Collins, Colorado as the official beer sponsor and founding partner of the inaugural race. The FORTitude 10K is a collaboration among organizers of the renowned BolderBOULDER, named...
April 18, 2017
Picky Bars Announces Partnership With Paula Radcliffe
BEND, Oregon. (April 18, 2017) – Thanks to a new partnership, Picky Bars will extend its mission of “Fueling Great Experiences” to the other side of the Atlantic. The Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is pleased to announce their UK arrival...
March 10, 2017
Picky Bars Announces Lifepoints Adventure Grants
BEND, Oregon. (March 13, 2017) – Staying true to its mission to “Fuel Great Experiences,” Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has opened a second round of Lifepoints Adventure Grants to help get people’s ultimate adventures up and running. Inspired by...
March 7, 2017
Mascot Sports Hires Industry Sales Pro Kelly Trimble
Mascot Sports announces the hiring of Kelly Trimble, Vice President of Business Development. Based in San Diego, Trimble will oversee all sales for Mascot Sports including sponsorship for portfolio clients and Mascot Social, a custom social advertising platform currently in private beta. Trimble joins the company after a 20-year portfolio of success-driving strategic...
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