FinisherPix Supercharges T100 Triathlon World Tour with Instant Personalized Finish Line Videos

July 16, 2025

BOULDER, CO. – July 16, 2025 /ENDURANCE SPORTSWIRE/ – FinisherPix, the leading provider of endurance sports photography, has partnered with the Professional Triathletes Organisation (PTO) to deliver advanced live video technology for 100km amateur triathlons at the 2025 T100 Triathlon World Tour. The new integration enhances the race experience for age group athletes across this premier global triathlon series. This personalized video technology transforms how participants capture and share their triathlon achievements, delivering customized videos within minutes of crossing the finish line. Both personalized videos and race day photos were provided to athletes at no additional cost, further enhancing the value of the race experience.

The PTO is seeking to redefine the sport of swimming, cycling, and running with its unique 100km format at T100 Triathlon World Tour events, which take place in iconic locations and combine amateur age group racing alongside the best professional racing. FinisherPix serves as the official photography partner for amateur age group athletes across the global series, which will stage amateur races in Singapore, Vancouver, London, France, Dubai, and Qatar during 2025.

“Our partnership with the PTO around the T100 Triathlon World Tour represents the perfect alignment between elite endurance sports and innovative technology,” said Robbie Little, Co-Founder of FinisherPix. “We are always looking to push the envelope on what’s possible, and this is a game changer that significantly raises the bar at T100 events and marks a major upgrade in how athletes experience and share their triathlon achievements.”

This year, FinisherPix introduced advanced live video technology that delivers personalized finish line videos to athletes. Each video features the participant’s unique finish moment, enhanced with interactive course maps and branded visuals. Powered by AI and streamlined data processing, the system enables fast delivery without sacrificing quality. Videos are fully customizable, from one-minute highlight reels to short, social-ready clips.

“The response from our amateur age group athletes has been phenomenal,” said PTO CEO Sam Renouf. “FinisherPix’s live video technology helps transform our participants’ post-race experience, giving them immediate access to professional-quality content they can share with friends and family while the excitement is still fresh.”

This technology debuted at the Singapore T100 Triathlon in April 2025 and delivered exceptional engagement, generating over 35,000 tracked interactions on the video platform, including video plays, page views, and replays, and a 94% open rate on live video delivery emails. Athletes enthusiastically shared their videos, creating over 2,300 sharing actions across social media platforms and personal networks, with more than 1,200 minutes of total video playtime, extending T100’s brand visibility far beyond race day.

###

About FinisherPix:

FinisherPix, powered by Outside Interactive Inc., is the premier provider of endurance sports photography, delivering high-quality race day photos and videos to athletes around the world. As the photography service provider under the media powerhouse Outside Interactive, FinisherPix is perfectly positioned to offer more value and partnership opportunities to events and event participants. FinisherPix offers turnkey event services to deliver fast, personalized photo experiences to participants and gives event organizers access to Outside Inc’s audience of more than 250 million active outdoor enthusiasts.

Partner with FinisherPix: Tim McMahon, Sales Director, tmcmahon@outsideinc.com

About the Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. Its T100 Triathlon World Tour was introduced in January 2024 and is designated by World Triathlon as the official World Championship for long-distance triathlon, as part of a 12-year strategic partnership with the sport’s international governing body. The T100 Triathlon World Tour is a season-long schedule of World Championship-level races competed over 100km (2km swim, 80km bike, and 18km run), where the world’s best triathletes go head-to-head in iconic locations on a global broadcast shown live in over 195 territories. This is made possible through the PTO’s partnership with Warner Bros. Discovery, as well as a range of other international, regional, and local broadcasters.

In 2025, events will include: Singapore (April 5–6), San Francisco (May 31–June 1), Vancouver (June 13–15), London (August 9–10), France (August 29–31), Valencia (September 20), Wollongong (October 18), Dubai (November 15–16), and Qatar (December 12–13) for the inaugural Qatar T100 Triathlon World Championship Final. T100 weekends are festivals of multisport and offer a range of opportunities for amateur athletes of all levels—from experienced amateurs tackling the 100km distance to first-time participants taking on untimed, single-discipline events. For more information, visit www.t100triathlon.com.

About Outside Interactive, Inc.

Outside Interactive, Inc.– a media and news winner of Fast Company’s Most Innovative Companies 2025– is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus

Media Contact:

Rachel Weiss, rachel.weiss@backbone.media