Feetures® Runs the Runway at New York Fashion Week with Bold Performance-Meets-Fashion Debut

September 17, 2025

America’s #1 Running Sock Partners with Olympian Alexi Pappas on Limited-Edition Bravey Sock and Unveils Couture Sock Dress

New York, N.Y. (September 17, 2025) /ENDURANCE SPORTSWIRE/ – Performance met high fashion last week as Feetures®, America’s #1 running sock, made its New York Fashion Week debut with The RUNway, a first-of-its-kind activation at Fleet Feet Upper East Side. The event merged sport, culture and couture, spotlighting the launch of the Limited-Edition Alexi Pappas Bravey Sock, co-designed with Olympian and author Alexi Pappas, and the unveiling of a custom-designed dress crafted entirely from Feetures performance socks.

Friday, Sept. 12, kicked off with a 5K community run through Central Park, led by Pappas and Feetures CEO John Gaither, before moving into a packed cool-down chat about courage, creativity and redefining athletic style. The show-stopping centerpiece — an avant-garde sock dress by Charlotte-based designer Daniel Gonzalez — underscored a bold statement: socks aren’t just accessories — they’re fashion, defining generational style.

“At Feetures, movement is in our DNA — and today, we showed it moves seamlessly from the track to the runway,” said John Gaither, CEO of Feetures. “Our NYFW debut shows what we’ve always believed: performance and style can move together, side by side, without compromise.”

The Limited-Edition Bravey Sock celebrates the spirit of Pappas’ bestselling memoir Bravey, fusing Feetures’ signature Targeted Compression, Anatomical Design and iWick® moisture control technology with a fashion-forward aesthetic.

“Bravey means showing up even when it’s hard,” said Alexi Pappas, Olympian, filmmaker and mental health advocate. “This sock is more than running gear — it’s a daily invitation to chase what matters most and to embrace both strength and style.”

With running culture increasingly intersecting with streetwear and fashion, Feetures’ NYFW activation signals the brand’s evolution beyond performance into lifestyle spaces, while staying grounded in its roots as the leading sock in U.S. run specialty.

High-resolution event imagery, including the couture sock dress, Bravey Sock design, and interviews are available upon request.
Please contact: FeeturesPR@fwv-us.com.

About Feetures:

Feetures was founded in 2002 by Hugh Gaither, a textile industry veteran and avid runner, with a mission to create performance socks that support runners and other athletes in their pursuit of active, healthy lifestyles. Based in Charlotte, N.C., and family-owned, Feetures was built on the principles of technological design, innovation and sustainability. Committed to delivering quality product and customer satisfaction, every Feetures product comes with a lifetime guarantee. Today, Feetures is the #1 sock brand in U.S. run specialty stores and has expanded its range to include performance socks for golf, trail running, relief and recovery, as well as apparel. Available in over 50 countries, Feetures is sold in major sporting goods retailers across the U.S. To learn more, visit Feetures.com or connect with them on Instagram, LinkedIn and TikTok.

About Alexi Pappas:

Alexi Pappas is more than an Olympian. She is a runner, filmmaker, writer, podcaster, and storyteller who inspires millions through her bold approach to sport and life. Nicknamed the “Renaissance Runner” by The New York Times, and the “Modern Athlete” by Outside Magazine, she holds the Greek national record in the 10,000 meters and competed at the 2016 Olympics. Off the track, she authored the bestselling memoir Bravey and created films that spark cultural conversations around mental health, resilience, and joy in motion.

Media contact:

Mabry Williams
FeeturesPR@fwv-us.com