‘Fan photos have quadrupled’ – has Netflix’s Tour de France Unchained made riders more popular?

August 3, 2023

Experts call it The Netflix Effect. Ask any F1 fan, and they will tell you how their sport surged in popularity after the release of Drive to Survive in 2019. Today, in fact, half of F1 fans in the US credit the series for their introduction to the sport.

Could the same happen to cycling? A month has now passed since Unchained hit the streaming platform, and although we are yet to see a seismic shift, the show’s stars have noticed a profile boost. Cycling Weekly