EXEC: Saucony Tapped into Both Performance and Lifestyle Sales to Drive 2025

February 26, 2026

The Saucony brand reportedly drove broad-based revenue growth across all categories, regions, and channels, resulting in a strong double-digit again in the fourth quarter. Performance, the majority of the brand’s business, was up over 20 percent for the period, with Lifestyle growing even faster, according to comments from parent company Wolverine Worldwide, Inc. President and CEO Chris Hufnagel.

Brand revenue increased 26.4 percent year-over-year to $125.9 million in the fourth quarter, representing growth of 24.2 percent in constant-currency (cc) term. Company CFO Taryn Miller said the increase was driven by strong growth in both the U.S. and international markets.

“In the biggest quarter for DTC, the channel grew mid-teens,” Hufnagel noted on a conference call with analysts on Thursday. “Importantly, Saucony saw further increases across brand health metrics, especially with runners.” SGB MEDIA