EXEC: Running Category Continues Robust Momentum in Third Quarter

November 19, 2025

Driven by high interest in running-influenced lifestyle offerings and solid demand for performance running models, the running category delivered another banner third quarter, with On, Saucony, Altra, and Nike among those posting healthy double-digit gains.

Hoka’s growth slowed sequentially, but it remained up by double-digits and sell-ins and sell-throughs reportedly remained strong. Brooks saw 17 percent growth, driven by International momentum. Asics North America showed mid-single-digit growth, although wholesale growth remains healthy and profits grew.

The growth across brands comes as Circana’s POS data identified that U.S. adult performance running footwear increased 13 percent in the third quarter. SGB MEDIA