EXEC: Hydro Flask’s Parent’s Shares Crash on Slowing Sales, Tariff Hit

July 10, 2025

Shares of Helen of Troy tumbled about 23 percent Thursday, July 10, after the company reported a loss in the fiscal first quarter ended May 31. Sales declined 10.8 percent and the company issued guidance for the current quarter that was well below analyst targets. Of the sales decline, approximately eight percentage points was attributed to tariffs.

Shares fell $7.04, or 22.7 percent, to close at $23.96 on Thursday, July 10. SGB