ethos Signs Partnership with Zone3 USA for 2021 Columbia Threadneedle Investments Boston Triathlon

June 17, 2021

Partnership makes Zone3 USA the Official Swim Partner for the Boston Triathlon

BOSTON – June 17, 2021 – ethos, the mass participation event organization that presents the Columbia Threadneedle Investments Boston Triathlon, has announced a partnership with Zone3 USA. The partnership makes Zone3 USA the Official Swim Partner of the 2021 Columbia Threadneedle Investments Boston Triathlon. The annual event will return to South Boston on August 28-29, 2021 and registration is now open at www.BostonTri.com

Zone3 USA, one of the most loved and chosen specialist sport brands around the world, is headquartered in Boulder, Colorado. The partnership means all participants will receive Zone3’s silicone swim caps that are long-lasting and eco-friendly. Zone3 USA will also host product demos and provide triathlon insight for blogs and social media.

“Zone3 has a history of delivering quality products globally for endurance athletes. Thus, this partnership delivers added value to both the event and our community of racers,” said Michael O’Neil, president of the Boston Triathlon.  “We are thrilled to welcome them to the Boston Triathlon and know our athletes will appreciate their support and the quality of their products.”

The Columbia Threadneedle Investments Boston Triathlon brings together athletes of all ages and abilities to compete in Olympic and sprint distance triathlons.  All events take place at the DCR’s Carson Beach, a stunning venue in the South Boston waterfront.  Additional information is available at BostonTri.com.

“As the only triathlon in a city with such a rich sporting history, the Boston Triathlon has established itself as a destination race for athletes from across the country as well as athletes in Boston,” said Ryan Dolan, President of Zone3 USA. “We are excited to be part of this event and join the community as it returns to racing!”

Columbia Threadneedle Investments, a leading global asset management group, is the title sponsor of the Boston Triathlon. And once again, ethos and Columbia Threadneedle Investments are working closely with Boston Medical Center, the event’s charity partner, to raise funds to advance their work in health equity and addressing social determinants of health.  Triathletes have the option to participate in the Columbia Threadneedle Investments Boston Triathlon as part of Team BMC, the hospital’s athletic fundraising team. To be notified when the team’s application opens, interested applicants can visit development.bmc.org/team-bmc-registration.

About Zone3:

At Zone3 our mission is to be the most loved and chosen specialist sports brand around the world by creating product that embodies our passion and inspires athletes to achieve their personal goals. From first-timers to elite-level triathletes, the athlete has always been at the center of our design process, constantly striving for ways to help them succeed. At the very beginning, this was a personal motive as founder, James Lock, looked for ways he could gain an advantage over the opposition as an elite triathlete. This passion and motivation runs through every product in our range today, supporting athletes in all aspects of their racing, training, and lifestyle. In addition to reworking and adding new technologies and innovation to existing products, we have also added some exciting new, cutting-edge products to ensure we remain at the forefront of product development and innovation. www.zone3.us

About ethos

e•thos |ˈēθäs| the characteristic spirit of a culture or community as manifested in its beliefs and aspirations.  ethos is a mass participation event organization created to bring athletes together through challenging and unique sporting events. The organization produces the Columbia Threadneedle Investments Boston Triathlon, and the Lobsterman Triathlon.

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