Endurance Town USA Host Goes International with RacingThePlanet

December 28, 2021

California based media production company is partnering with the organizer of the most prestigious footrace series in the world

Morro Bay, CA /ENDURANCE SPORTWIRE/ – Endurance Town USA (ETUSA), a media production company focused on fostering human connection through outdoors, adventure, and endurance sports, is teaming up with a global ultramarathon producer RacingThePlanet. The ETUSA founder and host Samantha Pruitt will serve as the Event Director of the race in Namibia, Africa, and serve as a digital storyteller delivering the athletes’ experience to the worldwide audience.

Set in the world’s most stunning and culturally rich places, RacingThePlanet is a unique series of ultramarathons, including the Atacama Crossing (Chile), Special Edition Georgia, the Namib Race (Namibia), and The Last Desert (Antarctica). A fifth annual race called the RacingThePlanet Ultramarathon moves to a new location each year, with the 2022 destination set for Lapland. Competitors traverse 150 miles on foot over seven days, carrying all of their provisions for the week with them. Course safety, water, and emergency medical care are the only aid provided during the race.

With over 100 races under her belt, including a solo 135-mile run across Death Valley and 10 marathons in 10 days through Australia, plus 15 years of professional race production and marketing media experience in the endurance sports industry, Samantha Pruitt brings the perfect mix of expertise, passion and fresh outlook to RacingThePlanet.

“I discovered RacingThePlanet many years ago as a volunteer at the Sahara race in Egypt,” Pruitt said. “I was invited to assist with the race in Namibia in October 2021. After a decade and a half of running my own production company, it feels like a full circle. I’m stoked to direct the next Namib race, and I’m incredibly grateful for the opportunity to share the stories of people who endure and inspire, which is something I am truly passionate about.”

Pruitt founded the Endurance Town USA media company to highlight the resilience of the human spirit through experiences and adventures of endurance. The company has produced multiple mini-series, featuring elite athletes and endurance legends. According to Pruitt, the ETUSA team is perfectly positioned to provide original and fresh content through digital media for any event producer or active brand with a global audience, from inspiration live interviews to educational master classes, and more.

For more information about RacingThePlanet, visit racingtheplanet.com.

Learn more about Endurance Town USA at endurancetownusa.com

Racing the Planet LOGO & PHOTOS – LINK


Samantha Pruitt, Endurance Town USA
805-458-0655 • samantha@endurancetownusa.com