Email Capture Pop-Up for RunSignup Race Websites
January 14, 2020
Races can grow their email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. It’s easy to create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free.
RunSignup’s new Email Capture pop-up enables races to:
1. Convert website visitors into participants and donors.
When people discover a race through an ad, Google search, race calendar, or social media, they are taken to the race’s website that has Sign Up and Donate calls to action, asking them to buy today. However, for many of these website visitors, this could be the first time that they have heard about an event or nonprofit. Because they are not familiar with the brand, they may be unwilling to make an immediate purchase or donation.
With RunSignup’s Email Capture, website visitors can easily enter their email to learn more, and then the race or nonprofit can do additional marketing to incentivize that lead to register or donate at a later date. Website visitors have a seamless experience where they get the content that they are looking for, and your race gets the conversion – everyone wins.
2. Grow email marketing lists.
Race websites are the public face of events, and email is how race directors communicate events to people who are interested. Having the Email Capture pop-up on a data-driven race website makes it easy to get in touch with more participants and donors.
When someone fills out the pop-up form, their contact information is automatically brought into RunSignup’s Email Marketing as a custom list. From there, races can schedule and send targeted email campaigns and offers, or export the list to use in Mailchimp, Facebook ad custom audiences, Google ads, etc.
3. Create a compelling offer or call-to-action.
RunSignup’s Email Capture is flexible and customizable, enabling race and nonprofit organizations to control the messaging, timing, and display of the pop-up.
The Email Capture pop-up gives organizations to offer something valuable and relevant to potential participants and donors with messaging and a call-to-action that is specific, actionable, and human.
To learn more about how to create your email capture pop-up, visit https://runsignup.blog/2020/01/10/email-capture-pop-up-for-races/.
RunSignup is the leading all-in-one platform for endurance and fundraising events. More than 21,000 races, supporting over 8,000 nonprofits, use RunSignup’s free and integrated solution to save time, grow their events, and raise more. Built on a powerful CRM, RunSignup delivers the art of technology to power the entire race cycle, with promotional tools, registration, a full fundraising platform, and a suite of RaceDay products – including the runner-tracking app RaceJoy and race timing software, RaceDay Scoring. For more information, visit www.runsignup.com