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Eight things we learned about sports sponsorship and marketing in 2022

December 13, 2022

SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022.

…It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve learned about sports sponsorship and marketing over the past 12 months. SP