Echelon Fitness Acquires B2B Fitness Streaming Platform

July 22, 2025

Echelon Fitness, which manufactures a range of connected fitness products, has acquired Fortë, a B2B fitness streaming platform that enables gyms, boutique studios, influencers, and sports organizations to launch live and on-demand fitness programs.

Fortë will be rebranded to “Elevate by Echelon” and is expected to help Echelon Fitness further personalize fitness content. SGB