Eataly Joins ASICS Los Angeles Marathon as Official Sponsor and Finish Line Terrace Host

February 20, 2026

LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation, has announced a partnership with Eataly, the world-renowned Italian marketplace and retail concept, for the 2026 race season. Eataly will serve as the exclusive host of the VIP Finish Line Terrace for the marathon, offering a bird’s-eye view of the final stretch from the La Pizza & La Pasta Terrace.

Beyond the exclusive VIP experience, Eataly will have presence within the Premier Sponsor Finish Line Activation Area. On race day, Eataly’s interactive space will engage thousands of runners and fans through sampling of premium Italian staples. The activation will serve as a space for post-race recovery and spectators gathering to cheer as athletes enter the final corridor.

“We are thrilled to welcome Eataly to the ASICS Los Angeles Marathon family,” said Karen O’Connell, head of sponsorship for The McCourt Foundation and ASICS Los Angeles Marathon. “The marathon is a celebration of perseverance and community. By partnering with Eataly, we are elevating that celebration with world-class hospitality and a finish line experience that is unlike any other Marathon.

“At Eataly, we believe that food brings people together,” said Enrico Prodi, Vice President of Operations, Eataly North America. “Sponsoring the ASICS Los Angeles Marathon allows us to support the incredible spirit of the city and provide athletes and fans with a taste of the authentic Italian lifestyle as they celebrate such a monumental achievement.”

For more information about the ASICS Los Angeles Marathon & 5K, visit LAMarathon.com and follow the event on Strava, Facebook, Instagram and LinkedIn. For more information on the McCourt Foundation, visit mccourtfoundation.org and follow The McCourt Foundation on Facebook, Instagram, TikTok and LinkedIn.

ABOUT THE MCCOURT FOUNDATION

The McCourt Foundation (TMF) empowers communities to build a healthier world through research, education, and partnerships. TMF’s mission is to cure neurological diseases while empowering communities to build a healthier world. TMF makes a difference by donating to neurology research, hosting educational forums, and using our events such as the ASICS Los Angeles Marathon, Rose Bowl Half Marathon & 5K, Santa Monica Classic and Boston Waterfront 5K, as platforms to raise funds for over 125 nonprofit charity partners. Since its inception, TMF has donated more than $7.2 million to neurology research and generated more than $76M for our nonprofit charity partners. Established in 1992, TMF is a 501 (c)(3) with offices in Boston, MA and Los Angeles, CA. For more information, visit mccourtfoundation.org.

ABOUT THE ASICS LOS ANGELES MARATHON AND LA 5K

The ASICS Los Angeles Marathon is Los Angeles’ largest and longest-running community sporting event. On March 8, 2026, the race will welcome over 26,000 runners starting at Dodger Stadium and finishing the 26.2-mile Stadium-to-the-Stars Course near Avenue of the Stars in Century City. Also included in the Marathon Weekend events are the LA 5K on Saturday, March 7 and the marathon’s two-day Lifestyle Expo held at Dodger Stadium March 6 and 7. The free expo is open to the public, featuring up to 100 exhibitors and annually attracts more than 65,000 attendees.  The ASICS Los Angeles Marathon is the final event in the three-race Conquer LA Challenge which begins with the Santa Monica Classic in September, followed by the Rose Bowl Half Marathon & 5K in January.

ABOUT EATALY

Eataly stands as a distinctive brand with a high commitment to elevating the global presence of Italian food and wine excellence. Engaged in the distribution and promotion of premium-quality products, Eataly seamlessly integrates production, sales, catering, and educational components in its offerings. Distinguished as the sole genuinely international Italian food retail company, Eataly serves as an emblem of Italian culinary artistry and, more broadly, the essence of Made in Italy.

Since 2023, Investindustrial, a leading independent investment company in Europe, has held a majority ownership stake of 52% in the Group. Eataly presently boasts a workforce of over 5,000 employees and operates in more than 50 locations across 15 countries worldwide. These include Italy, the United States, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Turkey, South Korea, and Saudi Arabia. The company is actively executing an ambitious expansion plan, with new openings slated for some of the world’s major cities.

Additional information is available at www.eataly.com.