Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
April 6, 2021
New Get Amped campaign gets riders excited to strike an electric cord for their next bike
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations.
Alta Cycling, parent company to Diamondback, boasts a long history of ebike innovation with sister brands, IZIP, Raleigh and Haibike. Ebike technology may be relatively new to Diamondback, but it’s not unfamiliar to the brand in the least. The addition of ebikes to Diamondback’s long-standing roster of ‘acoustic’ bikes, marks an exciting change and the beginning of a new era for the classic brand.
“It has been incredibly exciting to see our hard work, time spent and energy expended come to fruition with this launch,” said Micahel Brown, VP of Product Development for Alta Cycling,. “Our four new ebikes will hit a sweet spot in the Diamondback lineup, with a solid combination of high performing components, a streamlined design and unmatched versatility. With options for a wide variety of users, in terms of both end-use and price point, we’re really pleased that these bikes will be at the forefront of Diamondback’s foray into the ebike market.”
The Response is a Class 3 ebike with a 350w Bosch Performance Speed (28mph) motor and a 10-speed Shimano drivetrain to help maintain speed without breaking a sweat. The Magura hydraulic disc brakes and plus-size Schwalbe tires mounted on tubeless compatible 27.5-inch wheels will give riders traction on pavement and gravel paths. Incorporating a 120mm travel RockShox Judy Gold fork will provide riders with a little extra cushion and comfort on a daily commute or a ride around town. $4,100 MSRP.
Built for a city commute, the Union 1 offers a sleek aluminum frame with internal cable routing, a Bosch Performance Line Speed (28mph) motor and a powertube integrated 400wh battery. This Class 3 ebike features a Bosch Purion on-board computer with a minimalist design that shows rider data at the easy touch of a button. The Union 1 also features a 10-speed Shimano drivetrain, Tektro hydraulic disc brakes and wide tires on 27.5-inch wheels. Coming equipped with an integrated rack and fenders to make commuting easy. $3,500 MSRP.
The Union 2 is a fully loaded commuter ebike powered by a Bosch Performance Line Speed (28mph) motor and a Powertube 500wh battery. An integrated Bosch Kiox on-board computer provides rider data and uses a handlebar remote with an easy-to-read color display. The Kiox is also compatible with Bluetooth heart-rate monitors for the ultimate smart ebike experience. Built on a polished aluminum frame with internal cable routing, this Class 3 ebike has a 10-speed Shimano drivetrain and Shimano hydraulic disc brakes. The wide tires on 27.5-inch wheels provide extra comfort on rough pavement, and the built-in lights and integrated rack and fenders will get riders to their destination with ease and confidence. $4,100 MSRP.
The Current handles smooth roads with speed, but is also more than capable of exploring. The 500wh powertube integrated Bosch battery allows for longer rides and responds to rider’s pedal pressure up to 28 mph. The Shimano 11 Speed Drivetrain gives riders the extra ability to climb hills regardless of the power assistance. The Maxxis Rambler 700x40c tires will give the Current a perfect balance of road-taming traction and rolling efficiency. With downturned handlebars and sleek design, the Current will take you to any destination. $4,100 MSRP.
As Diamondback incorporates this new section of electric bikes into its collection, the team will be launching the “Get Amped” campaign. Paying homage to the electric guitar and the rich rock and roll history in its hometown of Seattle, Diamondback is switching things up from acoustic bikes to new electric rockstars!
This fully integrated campaign will be launching on April 5, 2021 all the new ebikes will be available online at diamondback.com and in select authorized Diamondback retailers nationwide. Diamondback will be taking full advantage of their omni-channel sales model, using their own website to educate consumers on ebikes, as well as drive traffic to independent bike shops via their dealer locator.
About Diamondback Bicycles:
Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit www.diamondback.com.