DATEV Challenge Roth media reach doubles to 324 million people

November 21, 2023

Having previously reported 300,000 spectators in Roth, southern Germany, TEAMCHALLENGE noted that the appeal of ‘the world’s largest long-distance triathlon’ remains strong and reached a new peak in 2023. The popularity of Challenge Roth was underlined by the fact that entries for the 2024 event, set for July 7, 2024, were reportedly sold out in 40 seconds.

Overall, DATEV Challenge Roth 2023 reported a cumulative reach of 324 million people across all media channels. In 2022, this figure was 145 million people; while in 2021 it was 128 million.

Overall, TEAMCHALLENGE reported that around 42 million people watched Challenge Roth on TV in 200 markets. EnduranceBiz