Dallas White Rock Marathon Expands North Texas Footprint with Launch of McKinney Historic Half

November 11, 2025

New spring race brings a family-friendly running experience to Collin County

DALLAS, Texas (November 11, 2025) /ENDURANCE SPORTSWIRE/ – The Dallas White Rock Marathon has announced the launch of the McKinney Historic Half Presented by BMW, a brand-new spring running event debuting March 28, 2026, hosted at TUPPS Brewery in McKinney, Texas. Featuring a half marathon, 5K, and Kid’s 100M dash, the event will bring the Dallas White Rock Marathon’s signature professional race experience to Collin County with a distinctly local touch, celebrating community, history, and health in one of Texas’ fastest-growing cities.

The McKinney Historic Half will showcase the city’s historic downtown and square, picturesque neighborhoods, and vibrant park system, with a course designed to offer a mix of road and trail terrain unique to North Texas. Runners and spectators will gather at TUPPS Brewery, the start and finish hub of the race and the site of a post-race festival featuring food, music and family activities.

“McKinney is the perfect setting as our organization looks to expand into Collin County next year,” said Jason Schuchard, President of the Dallas White Rock Marathon. “The city has such an incredible sense of community and we’re excited for runners to experience all that McKinney has to offer. Event day will be welcoming, full of energy and fun for all.”

Organized by the same nonprofit team that produces the BMW Dallas Marathon, the McKinney Historic Half is part of a strategic effort to expand the organization’s year-round race calendar and deepen its connection to North Texas communities. Proceeds from the race will benefit Scottish Rite for Children in Frisco, continuing a nearly 30-year partnership that has generated more than $4.5 million in donations to date.

A Race Built for the Community

The McKinney Historic Half was designed to be more than a race. It’s a celebration of health, history and hometown pride. Built in partnership with McKinney businesses, civic organizations, and local nonprofits, the event offers a professionally produced experience with a small-town feel, welcoming runners of all ages and abilities.

“Our Board and staff wanted to create something that felt distinctly McKinney,” said Dr. Logan Sherman, Chairman of the Dallas White Rock Marathon. “For more than 50 years our organization has produced Texas’s longest-running marathon. And now we are proud to bring that same first-class experience to Collin County. The McKinney Historic Half will showcase the city’s history, people, character, and community spirit while bringing a world-class racing experience to the heart of Collin County. It’s an event built for families, first-timers, and seasoned runners alike, while creating an impact beyond the finish line. Scottish Rite for Children, our primary beneficiary, continues to inspire our mission of promoting health and wellness through running events while giving back to our community. This will be an event where personal achievement and local pride go hand in hand.”

The inaugural event is expected to draw more than 4,000 participants across all distances in its first year, with room to grow into a signature spring tradition for Collin County. The race’s half marathon, 5K, and kids’ dash format ensures an inclusive experience for athletes, families, and first-time runners.

Setting a New Standard for North Texas Racing

With the launch of the McKinney Historic Half, the Dallas White Rock Marathon organization continues to raise the bar for community-oriented race experiences in Texas. By combining its decades of event management expertise with McKinney’s authentic small-town hospitality, the organization is creating a race that feels as polished as it is personal.

“This race is all about community,” Schuchard added. “We believe the McKinney Historic Half will quickly become one of the most anticipated spring races in Texas. It’s a celebration of everything that makes McKinney special.”

Registration Opens Today

Registration for the inaugural McKinney Historic Half, 5K, and Kid’s 100M Dash opens today at www.McKinneyHalf.com.

With its blend of local charm and world-class race management, the McKinney Historic Half is poised to become a cornerstone of North Texas’ running community. A race that’s authentically McKinney and unmistakably Dallas White Rock Marathon.

About the McKinney Historic Half

The McKinney Historic Half Presented by BMW is a premier spring running event launching March 28, 2026, in McKinney, Texas. Organized by the team behind the BMW Dallas Marathon, the race features a half marathon, 5K, and kids’ dash welcoming participants of all ages and abilities. The event showcases McKinney’s historic downtown, vibrant park system, and family-friendly neighborhoods while offering a polished, professional race experience. Proceeds benefit Scottish Rite for Children in Frisco, reinforcing the event’s mission to promote health, fitness, and community impact. For more information, visit www.mckinneyhalf.com.

About The Dallas White Rock Marathon

The Dallas White Rock Marathon (DWRM) is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. The organization is comprised of 15 volunteer board members and a full-time staff with various backgrounds and running experiences that help carry out the mission of the DWRM as well as support the growth and impact of the DWRM portfolio of events in the Dallas-Fort Worth community. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon. Now in its 54th running, the marquee event, with 12 running and walking events for all ages, will attract runners from across the globe and hundreds of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon course highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, DWRM has donated more than $4.5 million to Scottish Rite for Children. For more information, visit www.dallasmarathon.com.

MEDIA CONTACT:

Silver Hogue
(214) 697-3113
Silver.Hogue@hck2.com