Cigna Healthcare becomes official partner of supertri E

February 29, 2024

LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri has today announced that global health benefits provider Cigna Healthcare will become an official partner of the groundbreaking supertri E World Triathlon Championship powered by Zwift.

The 2024 edition will raise the stakes for professional athletes even higher, with a thrilling one-day World Championship event held on April 13 at Queen Elizabeth Olympic Park in London, where 60 athletes will compete.

The event will be broadcast globally, showcasing the prominent partnership with Cigna Healthcare. Under this partnership, Cigna Healthcare will host an exclusive corporate racing event on the same day as the top pros compete for the World Championship titles.

As a champion of vitality, Cigna Healthcare seeks to raise awareness about the connection between various dimensions of health and well-being and empower individuals to thrive in all aspects of life. Through their support of the supertri E World Triathlon Championship, Cigna Healthcare aims to highlight that sports brings benefits beyond the physical, helping participants foster personal growth and intellectual stimulation.

supertri Global Partnerships Director, Chris Williams, said: “supertri is delighted to be partnering with Cigna Healthcare for the supertri E World Triathlon Championship powered by Zwift. As a global leader in health services, Cigna Healthcare is committed to improving health and achieving excellence, which aligns perfectly with the values of supertri. There are many synergies between our brands and we hope that offering corporate participants the opportunity to compete alongside professionals on supertri E World Triathlon Championship day will send an inspirational message to all to encourage an active lifestyle.”

President, International Health at Cigna Healthcare, Jason Sadler, said: “Our new partnership with supertri holds special significance for Cigna Healthcare as it embodies our shared values of accessibility and inclusivity. This partnership aims to inspire people around the world to pursue their ambitions and enrich their lives. We are thrilled to embark on this partnership with supertri E and eagerly anticipate the journey ahead, hoping to build a healthier future for all.”

supertri E World Triathlon Championship is a multi-award-winning sporting leader driven by remarkable innovation. Athletes race in packed arenas, with their run and bike legs brought to life in a virtual race environment. The broadcast attracts a new generation of Esports fans, delivering pure excitement and intensity.

There will be no margin for error in 2024 thanks to the new World Championship format, with a series of heats narrowing the field from 60 athletes at the start of the day to just 10 men and 10 women, who will vie for the titles in front of a packed crowd at the iconic London venue in the evening.

Tickets can be purchased here.


About supertri

supertri has a vision to ‘inspire the competitor in everyone’. Its professional racing falls under the supertri brand with innovative and entertaining professional closed league formats that changed the sport, delivering high-octane racing featuring the world’s best athletes competing in teams on stadium-like courses. supertri E is one of sport’s most innovative and award winning formats which blends real life and virtual racing, and which featured at the IOC’s Olympic Esports Week. Its supertri E World Championship in partnership with World Triathlon crowns official Esports triathlon World Champions. In addition, supertri Group delivers some of the biggest short course triathlon participation events in the world and has raised millions for charity.

About Cigna Healthcare

Cigna Healthcare is a health benefits provider that advocates for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Products and services are provided exclusively by or through operating subsidiaries of The Cigna Group (NYSE:CI), including Cigna Health and Life Insurance Company, Connecticut General Life Insurance Company, Evernorth Health companies or their affiliates and Express Scripts companies or their affiliates. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits and others. Learn more at cignahealthcare.com.