Ciele Athletics Appoints Corey Stecker as Global Head of Sales

November 13, 2025

Industry veteran to lead global sales strategy as Ciele continues international expansion and innovation in performance running gear

MONTREAL (November 13, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, is proud to announce Corey Stecker as its new Global Head of Sales. In this role, Stecker will lead the brand’s global sales strategy, overseeing key accounts and driving growth across retail and international markets.

Stecker brings extensive experience in the outdoor and performance apparel industry, having held key roles at brands including Altra, Smartwool, Icebreaker, and The North Face. Throughout his career, he has been recognized for his ability to scale brands while maintaining authenticity, fostering strong partnerships with retail accounts and aligning cross-functional teams around strategic growth initiatives.

“Ciele has long been on my radar. The combination of category-leading innovation, meticulously crafted thoughtful design and a cult-like community, wrapped up in B Corp discipline, is a powerful recipe,” shares Corey Stecker. “In a sea of emulators, Ciele continues to stand out as a true innovator. When an opportunity arises to join a brand with this much potential and energy across its entire team, you drop everything and dive right in. It’s going to be fun to amplify that momentum across the specialty landscape.”

“We’re excited to have Corey join Ciele Athletics at a defining moment of growth and momentum,” shares Ciele Athletics CEO Jano Arabaghian. “More people than ever are discovering the brand as we continue to expand across North America and around the world. His experience, leadership, and genuine passion for what we’re building will help us build on that momentum while staying true to the community, purpose, and creative energy that define Ciele.”

A key priority for the brand is enhancing service and support for wholesale partners by collaborating with top-tier regional agencies that bring the brand to life through a holistic approach spanning sell-in, sell-through and awareness. To support the next phase of global growth, Ciele has expanded its network of sales agency partners, recently aligning with Waypoint Outdoor and Henry Sports Group. These new partners join an established roster of North American agencies, including Mike Shewchuk (BC, Canada), Myriad Sales (ON, Canada), Agence Stephane Baltazar (QC, Canada), Luke Jay (Intermountain U.S.) and Steven Kapes (Midwest U.S.). These strategic partnerships reinforce the brand’s commitment to strengthening its presence and accelerating growth across key markets in the United States and Canada.

About Ciele Athletics Inc.

Founded in Montreal, Quebec, Canada, in 2014 by Jeremy Bresnen and Mike Giles, Ciele Athletics offers high-performance, durable and lightweight headwear and apparel collections designed for runners around the world. The brand is available in more than 1,300 stores in 43 countries. Ciele Athletics is a B Corp-certified company committed to continuously working toward better solutions, from product development to manufacturing partners to community action.

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