Chris Froome joins Vekta leadership team to help shape sports performance of the future

March 24, 2026

Four-time Tour de France winner Chris Froome to join Vekta as Chief Innovation Officer and Chair of the newly created Vekta Athlete Advisory Board.

Paris, France – 24th January 2026 /ENDURANCE SPORTSWIRE/- AI-powered training and coaching platform Vekta has announced the appointment of Chris Froome as Chief Innovation Officer – a hands-on role that will see him directly involved in product and brand development as the team set sights on becoming the most advanced, athlete-centred performance platform in endurance sport.

In this newly created role, Froome will work across product innovation, performance modelling, feature development and long-term platform strategy, ensuring that data-driven insights reflect how performance is actually experienced by athletes. He will be an active member of the Vekta leadership team and will lead the newly established Vekta Athlete Advisory Board, a strategic body created to ensure the platform’s long-term development is shaped directly by real-world experience of world-class athletes.

Having spent almost two decades at the very top of his sport, Froome brings an unrivalled perspective on what athletes need, and in where performance tools succeed – and where they fall short – insights that will help strengthen and guide Vekta’s athlete-centred approach to product development.

Chris Froome, Chief Innovation Officer at Vekta says: “I’ve spent my career inside some of the most advanced performance environments in sport, and I’ve seen both the strengths and limitations of existing tools. What drew me to Vekta is the team’s ambition to build something that genuinely reflects how athletes train, race and adapt over time. For me, this is about rolling up my sleeves and helping build what comes next in performance, and I’m very excited to get stuck in”.

As Chair of the newly created Vekta Athlete Advisory Board, Froome will play a vital role in shaping the direction of the business, leading a group of elite athletes – including Eddie Dunbar and Valentin Madouas, with the board set to expand over time, to ensure athlete insight and first-hand experience at the highest level remain central to product development and long-term strategic decision-making.

Froome continues: “Athletes generate huge amounts of data, but without context it can quickly lose meaning. My focus with Vekta is on making sure performance insights are grounded in reality – how decisions feel day to day, how fatigue accumulates, and how athletes actually adapt over seasons, not just sessions. That athlete-first thinking is what will allow the platform to make a real difference.”

Paul-Antoine Girard, Co-founder & CEO of Vekta welcomes news of Chris’ appointment, and he says: “Chris has spent his entire career at the very sharp end of elite performance. His insight goes far beyond numbers – it’s about understanding how data, decision-making and human experience intersect under pressure. Welcoming Chris as both an investor and Chief Innovation Officer is a defining moment for Vekta, and his leadership will help shape the next generation of performance tools across endurance sport.”

Vekta is available to both athletes and coaches and offers a 14 day free trial, with subscriptions available after the trial.

To find out more about Chris’ role with Vekta visit www.joinvekta.com/blog/chris-froome-joins-vekta

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Kate Allan

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About Vekta

Vekta is an AI-powered training and coaching platform built for athletes and coaches who want to achieve more. Working with WorldTour teams, elite athletes, and leading performance experts, Vekta combines advanced sports science with real time AI insights to deliver a complete view of training, recovery, and readiness. The platform unifies data from wearables, sensors, and fitness apps, creating a single performance ecosystem where coaches and athletes can plan, analyse, and communicate at scale. With automatic training zones, Critical Power modelling, proprietary performance metrics, and natural language planning tools, Vekta brings world class performance capabilities to every level of endurance sport.

Read more about the Vekta co-founding team – here.

Chris Froome

Chris Froome is one of the most successful riders in cycling history, having won the Tour de France four times (2013, 2015, 2016, 2017), along with overall victories at the Giro d’Italia and the Vuelta a España, cementing his place among the sport’s great Grand Tour riders.

Across his career, Froome has been known for his thoughtful, analytical approach to training and racing, with a long-standing interest in how data and technology can help athletes perform at their best. His return to professional racing following a serious injury in 2019 is widely regarded as one of the most determined comebacks in the sport, reflecting both his resilience and professionalism.

Today, as he begins to look beyond his racing career, Froome is taking on a more active role in shaping the future of sports performance. As Chief Innovation Officer at Vekta, he is working closely with the leadership team across product innovation, performance modelling and long-term platform strategy, helping to ensure that Vekta’s technology reflects how athletes really train, race and adapt over time. Alongside this, he chairs the newly formed Vekta Athlete Advisory Board, bringing elite athlete insight directly into the heart of product development and decision-making.