Chicago Grit Announces Exciting Rebrand from Intelligentsia Cup

March 22, 2024

Embracing the Spirit of Chicagoland Racing

March 22, 2024, Chicago, IL /ENDURANCE SPORTSWIRE/ – The acclaimed criterium race series, formerly known as the Intelligentsia Cup, is proud to announce its rebranding to Chicago Grit. This change reflects a decade of heart-pounding racing and cements the series’ commitment to capturing the essence of Chicagoland’s vibrant cycling community and the indomitable spirit of its competitors.

A New Era of Racing: Introducing Chicago Grit

Chicago Grit, America’s largest road racing series, invites riders to experience 10 days of exhilarating criterium racing from July 19-28, 2024. Renowned for its tight corners, incredible speeds, and festive atmosphere, Chicago Grit encapsulates the essence of competitive cycling amidst the backdrop of Chicagoland’s most supportive communities.

“We’re excited to embark on this new chapter as Chicago Grit,” said Marco Colbert, Race Director. “While our name has changed, our commitment to delivering an unparalleled racing experience remains steadfast. We’ve preserved the adrenaline-filled courses and block party vibes that our riders and spectators love. This rebrand is a tribute to the grit and determination it takes to compete in our series, and we’re proud to reflect the spirit of our racers and the communities that welcome us each year.”

Looking Forward: Registration and New Developments

Registration for the 2024 Chicago Grit series is scheduled to open on April 15, promising ten days of ‘Big Grit Energy’ that will continue to define the summer racing calendar in Chicagoland. Although the series’ website is currently undergoing updates, it is set to be fully operational by the registration date, offering complete details on the race series and what participants can expect this coming July.

About Chicago Grit

Chicago Grit (formerly known as Intelligentsia Cup) is one of the premier criterium race series in the United States, drawing cyclists from across the nation to compete in 10 races over 10 days. Set against the diverse urban and suburban landscapes of Chicagoland, the series is celebrated for its challenging courses, vibrant community engagement, and the unforgettable racing experience it provides to both riders and spectators alike. 2024 venues will include: West Dundee, Glen Ellyn, Winfield, Mundelein, Lombard, Brookfield, Northbrook, Elgin, Lake Bluff, Chicago (Fulton Market).

Press Contact:

Bekah Collins