Challenge Family welcomes OTSO as official merchandise partner
February 6, 2020
“We are so proud to be part of CHALLENGEFAMILY. We will do our best to satisfy this huge triathlon community worldwide and we are confident this is just the beginning of a beautiful partnership”, says OTSO owner Jordi Solé. OTSO will be the official merchandise partner of CHALLENGEFAMILY, creating unique merchandise items as shirts, socks, caps and many more.
As the exclusive merchandise partner, OTSO will create specific CHALLENGEFAMILY designs produced from photographs of CHALLENGEFAMILY races. This definitely will be unique items for athletes worldwide. Solé explains: “We are active in the sports industry for more than ten years now and two years ago we have decided to develop our own brand. We love this sport and we are athletes ourselves, so we know exactly what triathletes, swimmers, cyclists and runners are looking for in terms of quality and design. For this reason OTSO was born in Andorra, the place we are still based and where endurance sports are part of the country life. OTSO means wolf and the wolf represents leadership, freedom, strength and resistance. For us it also means high quality products with amazing and exclusive designs.”
CHALLENGEFAMILY‘s CEO Jort Vlam explains the importance of a reliable merchandise partner as OTSO. “Triathlon is a life style, not only represented by the races we do. Besides it’s cool to wear nice stuff, it also creates a sense of togetherness with the fellow athletes you will meet during your CHALLENGEFAMILY races around the globe. OTSO will provide us shirts, hoodies, socks, caps, sun visors, bottles, sunglasses, flip flops and much more amazing products. Of course all high quality.”
OTSO specializes in the development of sports clothing and other merchandise for endurance athletes and offers high quality products with amazing and exclusive designs. The company is based in Andorra, where the endurance sports are part of the country life. Most of the merchandise is produced locally and in Europe. OTSO means wolf, which represents leadership, freedom, strength and resistance, among other things. Exactly what OTSO materials stand for.
CHALLENGEFAMILY is one of the fastest growing global triathlon series. With 40 full and middle distances in 26 different countries, CHALLENGEFAMILY is changing the face of triathlon around the world. Due to spectacular courses in iconic destinations, no CHALLENGEFAMILY race is like another. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, CHALLENGEFAMILY races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.