Challenge Family and Zone3 Announce Global Partnership
March 1, 2022
Challenge Family has announced a multi-year worldwide partnership with leading triathlon brand, Zone3.
/ENDURANCE SPORTSWIRE/ – Challenge Family has announced a multi-year worldwide partnership with leading triathlon brand, Zone3. As Challenge Family’s Global Swim Partner, Zone3 will also support a number of individual Challenge Family races around the world as swim course partner, providing age group athletes with access to Zone3’s high-performing full wetsuit range.
“Our focus is always on what is best for our athletes and partnering with Europe’s most trusted triathlon brand certainly ensures our athletes are benefitting from the best in terms of wetsuits and swim apparel,” said Jort Vlam, Challenge Family CEO. “Zone3 shares this commitment of delivering the best for triathletes of all abilities, through innovative solutions and a dedication to and passion for our sport.”
“Zone3 are delighted to partner with Challenge Family for the upcoming 2022 triathlon season and beyond,” said James Lock, Zone3 CEO. “We share the same passion of helping athletes push their limits and maximise their performance through a high-quality experience. Challenge Family’s iconic series of races and global locations dovetails Zone3’s award-winning high-performance apparel and accessories and we truly look forward to becoming an integral member of the Challenge Family.”
The partnership will deliver a dual-branded collection later in 2022 as well an exclusive offer of Zone3 products in the official Challenge Family Shop.
Born from a spark of initiative during training sessions at a university campus, the Zone3 brand was founded in 2004. Now 15 years on, Zone3 has organically grown to become the world’s highest rated triathlon brand, with more award-winning reviews across the range than any other brand in the last eight years. The original concept was the drawn from a deep-rooted passion for endurance sports and an unwavering desire to create market leading product, offering unparalleled performance redefining functionality.
About Challenge Family
Celebrating 20 years of Challenge in 2022, and with over 30 full and middle distance triathlons around the globe featuring spectacular courses in iconic destinations, no Challenge Family race is like any other. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, Challenge Family races provide unforgettable experiences that capture all the excitement and emotions of this inspirational sport for competitors, friends, family and supporters alike. #allabouttheathlete #wearetriathlon