Challenge Family and ABUS conclude three-year agreement

January 20, 2021

Global partnership for helmets and personal security

In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes’ safety to the next level.

This safety that comes with this partnership logically has nothing to do with the measures taken in relation to the coronavirus, but rather, just as importantly, to wear a helmet. ABUS produces various products for cyclists and triathletes, including a wide range of helmets. Thanks to the collaboration between CHALLENGE FAMILY and ABUS, athletes now have the opportunity to buy a personalised CHALLENGE FAMILY helmet – both via ABUS and via the CHALLENGE FAMILY web shop. These helmets will also be offered at the expos of the biggest CHALLENGE FAMILY races.

Last December, Abus was present during CHALLENGE DAYTONA, where the overall Age Group winners (male and female) of the Middle Distance got their own ABUS helmet. The fastest Age Group bikers also were rewarded with a brand new helmet.

Christian Rothe, member of the ABUS management: “We look forward to the cooperation with CHALLENGE FAMILY and with CHALLENGE ROTH, one of the most popular long-distance events in the scene. A perfect partner for our triathlon strategy. We have developed new performance helmets especially for time trial riders and triathletes and wish to establish ABUS within the triathlon ecosphere. The global presence of the CHALLENGE FAMILY supports us to increase the ABUS brand awareness internationally.”

 CHALLENGE FAMILY CEO Jort Vlam also truly believes in the added value of this cooperation. “We know of course that athletes not only like to race, but also like to look well during those races and their training sessions. It’s very cool if you can have  CHALLENGE FAMILY branded helmets and give a lasting individualized touch to your outfit. There was no moment that we have hesitated to work with ABUS for at least the upcoming three years.”

About ABUS

Since 1924 ABUS has provided the good feeling of security worldwide. As a German quality manufacturer we ensure that our products are highly reliable and offer a long service life while being easy to operate. In order to meet the growing requirements of private and commercial users, ABUS  provides a large product range of innovative security solutions in the areas of security at home, mobile security and commercial security. The division mobile security protects mobile property and offers people products and services for safety on the move. Our portfolio includes among others bike locks and bike helmets – from kids helmets to high performance helmets.


CHALLENGE FAMILY is one of the fastest-growing global triathlon series. With almost 40 full and middle distances in 28 different countries, CHALLENGE FAMILY is changing the face of triathlon around the world. Due to spectacular courses in iconic destinations, no CHALLENGE FAMILY race is like another. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, CHALLENGE FAMILY races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.