Carlsbad 5000 Announces Partnership with Skechers
February 28, 2020
Skechers becomes official footwear partner and title sponsor of the iconic Elite Invitational
CARLSBAD, CA – Feb. 28, 2020 — Groundwork Endurance has announced its partnership with Skechers for the 35th annual Carlsbad 5000 presented by National University. The global footwear company will serve as official footwear partner as well as title sponsor of the Skechers Performance Elite Invitational, the event’s iconic professional races, set to take place on Sunday, March 22, 2020.
“I am extremely excited that Skechers has officially joined forces with the Carlsbad 5000. Their dedication and commitment to the running community is unmatched and we look forward to working with their talented team to ensure that our 35th year is the best yet,” said Meb Keflezighi, co-owner of Carlsbad 5000 and longtime Skechers-sponsored athlete.
“We’re pleased to again join Meb and the Carlsbad 5000 organization as title sponsor of the iconic Elite Invitational race—especially since Edward Cheserek will attempt a repeat win,” said Michael Greenberg, president of Skechers. “This event is known as the world’s fastest 5K, so it’s a great opportunity to illustrate how our award-winning and innovative Skechers GO RUN footwear can help runners get their speed on.”
The event also announced that headlining the 2020 Skechers Performance Elite Invitational will be Kenya’s Edward Cheserek and Dejen Gebremeskel of Ethiopia. Cheserek, the defending Carlsbad 5000 champion and Skechers elite athlete, matched what was then the IAAF 5km road world record in a winning time of 13:29 at the 2019 Carlsbad 5000. The 17-time NCAA National Champion holds personal bests of 3:49.44 for the mile and 13:04.44 for 5,000 meters on the track. He recently ran a sub-4:00 mile, finishing second at the Camel City Elite Races with a time of 3:59.84.
“Winning the Carlsbad 5000 last year was an incredible experience and I am looking forward to racing again in March,” said Cheserek. “This event has everything you could want in a road race. The course is beautiful and the huge crowds make the atmosphere very special.”
Gebremeskel was a virtual unknown before arriving in Carlsbad for the first time in 2010, when he finished second to Eliud Kipchoge. His victory the following year sparked a four-year run of dominance at the event – the longest winning streak in its event history. He would also add a fifth win in 2017. In addition to his impressive success at the Carlsbad 5000, Gebremeskel has earned two world championship medals over 5000 meters, taking silver at the 2012 London Olympics and a bronze medal at the 2011 World Championships in Athletics.
“It’s fantastic that King Ches will be returning to Carlsbad after his record run last year. Defending his title won’t be easy with Dejen Gebremeskel in the field and we expect a battle for the ages at this year’s race!” said Keflezighi.
As the official footwear partner, Skechers will maintain a strong digital presence in the lead up to race week festivities and will host an interactive experience for participants and spectators at the Health & Wellness Expo over event weekend.
The Carlsbad 5000 will celebrate its 35th edition the weekend of March 21-22, 2020. Since 1986, the prestigious event has seen 17 World records and eight U.S. records, as well as numerous national and age group marks. The famous seaside course starts and finishes in downtown Carlsbad, taking runners past some of Southern California’s most scenic coastal views along the way. The full day of racing begins at 6:55am on Sunday, March 22 with events for all ages and abilities. At 12:00pm, the Skechers Performance Elite Invitational takes center stage as the world’s fastest pros compete for a substantial prize purse and pursue new records. For more information or to register for the event, visit www.Carlsbad5000.com.
About SKECHERS USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,550 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.
Reference in this press release to “Sales” refers to Skechers’ net sales reported under generally accepted accounting principles in the United States. This announcement also contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; the disruption of business and operations due to the coronavirus; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2019. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Dan Cruz, 619.925.7671