CamelBak® Redfines Limits at Dacia UTMB Mont-Blanc
August 28, 2023
CamelBak returns as the official hydration partner for the seventh consecutive year, announcing new events and partnerships to grow the sport of trail racing
PETALUMA, Calif. (Aug. 28, 2022)/ENDURANCE SPORTSWIRE/ – Today, CamelBak, the global leader in personal hydration products, and official hydration sponsor for UTMB Mont Blanc, announces several new events, partnerships and activities aimed at growing the ultrarunning community and redefining the limits of athletics at the Dacia UTMB Mont-Blanc.
Through its ongoing partnership with UTMB, CamelBak will use ultrarunning’s biggest stage to promote inclusivity, highlight the accomplishments of participating athletes, and invite fans around the world to join the competition through a virtual run challenge.
“We are honored to return to Chamonix for UTMB Mont-Blanc to continue our mission to grow the sport of running and foster meaningful connections within all outdoor disciplines and communities,” said Tim Perry, Senior Manager, Brand & Partnership Marketing at CamelBak. “UTMB is the pinnacle of trail racing events across the globe, and through our sponsorship, we hope to bring awareness to the event’s competitive spirit, create more opportunities for participation, and provide high-quality products and hydration solutions athletes need to perform their best.”
CamelBak, as part of its ongoing commitment to promote inclusivity within outdoor communities, has partnered with Ultra Black Running, a London-based collective and space for Black Women & Black Non-Binary to thrive through the world of trail running and beyond. Members of Ultra Black Running will participate in the UTMB ETC race on Tuesday, August 29, with product and crew support from CamelBak throughout the event.
On August 31, CamelBak will host a panel discussion with Team CamelBak athletes Sally McRae, Sage Canaday, Harry Jones and Scotty Hawker, along with Ultra Black Running founder, Dora Atim and members of the group. The panel will address challenges within ultrarunning, fostering the growth of the sport, and redefining the limits of what’s possible within the community. The event begins at 6 p.m. at the Folie Douce Hotel with a happy hour following the panel discussion.
To celebrate the iconic race and grow the sport of running, CamelBak announces the first “Redefine Limits Run Challenge” through Strava. Athletes across the globe will run a-tenth of the UTMB race distance (17.1 km) to celebrate the incredible feats of those competing in UTMB and receive 20% off purchases of CamelBak products after completion. The challenge is open to Strava members in select regions between August 28 and September 3, 2023. CamelBak Redefine Limits Run Challenge – Strava Challenges
In 2022, CamelBak and the UTMB World Series announced a multi-year global partnership. As the official supplier of hydration packs, filtration systems, sports bottles and drinkware, CamelBak brings its best-in-class innovation to UTMB Mont-Blanc and the UTMB World Series for those seeking to perform to their fullest potential. The partnership reflects CamelBak’s ongoing commitment to the running community and discipline.
For more information, please visit Camelbak.com.
Please direct CamelBak media inquiries to CBK@OutsidePR.com.
About CamelBak: Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.
UTMB® World Series
UTMB® World Series is the world’s ultimate trail-running circuit that unites the sport’s biggest stars and passionate runners through the best, leading international events in the most stunning locations. Built on a passion for the mountains with sustainability at its heart, UTMB® World Series gives all trail runners the chance to experience the UTMB® adventure across the world, with events taking place across Asia, Oceania, Europe and the Americas in 2022. It is the only place where runners can begin their quest to UTMB® Mont-Blanc, France, where the prestigious UTMB® World Series Finals will be held. For more information, visit www.utmb.world.