Bupa Dental announced as Newest Partner for The Sydney Morning Herald Half Marathon and The Sun-Herald City2surf presented by Westpac

February 6, 2020

(SYDNEY 6 February 2020) The IRONMAN Group (Nasdaq: WSG) is pleased to announce that Bupa Dental has joined on as a partner for two of its high-profile Sydney events.

The new agreement will see Bupa Dental partner with The Sydney Morning Herald Half Marathon presented by Bupa Dental and The Sun-Herald City2Surf presented by Westpac in 2020.

The Sydney Morning Herald Half Marathon presented by Bupa Dental is Australia’s largest half marathon and will see runners weave their way around Sydney’s CBD on Sunday 17 May 2020.

Bupa Dental are also set to be an event partner for the world’s largest fun run, The Sun-Herald City2Surf presented by Westpac, which will celebrate 50 years running on Sunday 9 August.

Dave Beeche, Senior Vice President and Managing Director of Oceania for The IRONMAN Group, said that the organisation was looking forward to working with Bupa Dental on these two iconic Sydney events.

“On behalf of everyone at The IRONMAN Group I’d like to welcome Bupa Dental to the organisation,” said Beeche. “We’re thrilled that they’ve come on board to work with us on these two major Sydney events that are an important part of our portfolio.

“It’s great that we’re able to begin our partnership with The Sydney Morning Herald Half Marathon presented by Bupa Dental with the event leading the way as the largest half marathon in Australia,” he said. “We look forward to working with the Bupa Dental team in 2020 to achieve the goals of both organisations.”

General Manager Bupa Dental Corporation, Mark Jeffery, said: “We’re proud to present this iconic race which allows runners of all abilities to test themselves and improve their health and fitness. Every day we aim to help people live longer, healthier, happier lives and this is another way we can support the proven linkages between good dental health and physical wellbeing.”

As a part of the 2020 agreement Bupa Dental will be interacting with participants at a range of activations both on course and at the finish of The Sydney Morning Herald Half Marathon presented by Bupa Dental and The Sun-Herald City2Surf presented by Westpac.

Early bird entries for The Sydney Morning Herald Half Marathon presented by Bupa Dental opened today, with more information available here: https://smhhalfmarathon.com.au/

For more information please contact:

Craig Heydon

Mob: +61402 318 918



About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.