BUFF® and UNICEF Join Forces to Provide Global COVID-19 Relief
July 14, 2020
2% of global yearly profits will be given to UNICEF in corporate alliance
SANTA ROSA, California (July 14, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a previous philanthropic partnership with the United Nations agency, BUFF® is expanding support by pledging two percent of its worldwide profits from 2020 to UNICEF. Part of the proceeds will come from sales of the newly launched BUFF® Filter Mask.
“In a year with unique struggles, we are incredibly grateful to be in a position to give back,” said Shirley Brunetti, Vice President and General Manager at Buff, Inc. “Our brand philosophy asks us to ‘Do More Now’ and we apply this to every element of our global operations, including Buff’s philanthropic efforts. Across multiple countries, the entire Buff team is in support of our partnership with UNICEF to provide aid and resources to the most vulnerable communities.”
BUFF® Brand teams globally felt the immediate impact of the virus’ surge throughout Europe early in the year, especially at the brands headquarters in Spain. As employees were sent home for safety precautions and production paused, brainstorming ways to provide aid began. While the pandemic continued to unfold around the world, it became clear that communities already struggling with access to healthcare would suffer greatly, particularly children in those areas. The realization sparked the idea for both the manufacturing of the newly introduced BUFF® Filter Mask and BUFF® Replacement Filter kits, available in both adult and junior, and the increased support of an existing partnership with international relief organization, UNICEF.
“Buff feels deeply about the urgency of cooperating with UNICEF Spain to help children so they too can lead normal lives as far as possible. After thinking about how we could best contribute to improving the current global situation, we began developing our new functional BUFF® Filter Mask. We soon realized that we wanted to contribute much more,” said BUFF®’s Chief Executive Officer, David Camps. “We quickly implemented the decision to expand our cooperation with UNICEF and we speedily identified specific areas where resources and aid measures for children would be most decisive.”
BUFF®’s global donation will support three UNICEF Humanitarian Action for Children (HAC) projects – one servicing 190 countries; a second in Syria; and a third in Senegal. Rapid action is critical in areas where ongoing conflict is present, like Syria, and where high-density populations exist, like Senegal. In attempting to minimize the spread of COVID19, UNICEF will be focusing efforts on access to water, providing education on sanitation, and aiding in the supply and distribution of vital supplies and equipment such as face masks.
Please visit buffusa.com/unicef for more information regarding the BUFF® UNICEF Corporate Alliance partnership, or contact OutsidePR’s Senior Account Executive Anna Avery at [email protected].
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.