British Cycling Brand Parcours Update Their Customisable Offering For 2022

March 24, 2022

Parcours customers can now personalise Parcours wheelsets even further to create one-of-a-kind setups, through the return of their custom offerings that allow for a truly bespoke finish

/ENDURANCE SPORTSWIRE/ – It’s never been easier for cyclists to upgrade both the look and performance of their wheelset to match their favourite bike. Parcours have an even greater level of bespoke customisations on offer for 2022 which have been tried and tested by some of the world’s best athletes. Among the custom offerings for this year are: rim graphics, anodised hubs, ceramic bearing upgrades, hub engraving, and even custom spoke count for specific riding styles and for the more powerful rider. Bespoke options are nearly entirely managed in-house by the Parcours team, with wheelbuilder Skye managing the process from start to finish.

Custom Rim Graphics – from £75

Customers can choose from an unlimited range of colours for these logo graphic upgrades, available in either single colour or multiple colours. Ordering can be done by providing either the Pantone or RGB value when ordering, to ensure a perfect match.

Whole Rim Fade Graphics – from £125

As used by four-times Ironman Champion Laura Siddall, whole rim colour can be personalised to match the colourway of the bike, blending seamlessly from frame to wheel.

Custom Anodised Hubs – from £100

Customisable coloured anodised hubs available for the ultimate in ‘bike bling’. Available in 7 different colours, including Gold, Green, Blue, Red, Pink, Purple, Silver. The anodisation process means that these hubs have the added bonus of being corrosion-resistant. Available with standard steel bearings, or upgrade to Kogel ceramic bearings.

Custom Engraved Hubs – from £50 

Black hubs are now available with laser-etched, fully customisable graphics, to add any unique message to inspire you on your next ride.

Custom Spoke Count – available at no additional cost

For the powerful and heavier rider seeking a more durable ride, Parcours wheels can be built with custom spoke counts.

Founder of Parcours, Dov Tate, said, “For most cyclists, their bike is their pride and joy and many will even consider it an extension of themselves. To be able to offer so much customisation is what sets us apart from other bike brands and allows cyclists to be as creative as they dare to make their bike look exactly how they want. For teams to be able to add personalised team colours and for professional athletes to be able to stand out from the crowd is a big deal in modern cycling.”

For more information about the full range of Parcours wheels, please visit www.parcours.cc.

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