Borah returns as official jersey sponsor for Intelligentsia Cup 2023!

July 6, 2023

Race returns to Chicagoland for 11th year. Slated to bring over 5,000 riders.

July 6, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ – The Intelligentsia Cup is pleased to announce Borah Teamwear as a returning sponsor – and official jersey supplier – for the 2023 Intelligentsia Cup race series.

“We love working with the Borah team! They do a fantastic job of taking our vision and translating that to a jersey design that every rider envies. Their designs are so good, they become the inspiration for all of our branding each year” – Marco Colbert, Race Director, Intelligentsia Cup

2023 marks three years of this collaborative partnership between Borah and Intelligentsia Cup.

“It’s been a pleasure to work with Intelligentsia Cup creating really unique, custom designs for their riders. We love the partnership and always have a great time interacting with the riders at some of the events.” —-

Borah Teamwear plans on bringing their eye-catching Jeep as well as a fit station to two events this year: Lake Bluff and Chicago (Fulton Street). This will give riders and spectators an opportunity to check out and try on their product lines. The primary design for 2023 will also be available to purchase both at the event and online for a limited time only.

“Intelligentsia Cup is a community event with a bike race. Our goal is to engage the community and showcase how exciting, inspiring, and awesome bike racing can be. The Intelli Cup stages are all incredible parties with plenty of stuff to do for the whole family” – Marc Colbert, Race Director

Each community engages a local organizing committee who are responsible for organizing local activities each day like: bouncy houses, beer gardens, food truck roundups, family fun rides, vendor expos and more.

About Intelligentsia Cup: The Intelligentsia Cup is a 10-day road series in and around Chicagoland. The venues in 2023 are: West Dundee, Glen Ellyn, Winfield, Mundelein, Lombard, Brookfield (new in ‘23), Northbrook, Elgin, Lake Bluff, and West Fulton Market in Chicago. This exciting series attracts elite and amateur cyclists from all over America and around the world, and is the largest road series in the country. Intelligentsia Cup is part of the American Criterium Cup, a series of criteriums that share a vision to invigorate American criterium racing and create engaging events that are spectator-friendly, and great for the communities in which races are staged.

About Borah Teamwear: Made in Wisconsin. Tested by athletes. Inspired by you. In business since 1997, Borah Teamwear has grown to become a premier manufacturer of high-quality custom sublimated active outdoor apparel. Borah’s offering includes cycling, running, triathlon, nordic, alpine and casual wear.

All of Borah’s products are 100% custom made at the company’s solar-powered headquarters in Coon Valley, WI, where the latest technological advancements in apparel design and production are utilized.

Press Contact:

Bekah Collins

520-481-1184

bekah@goodnewscommunications.com

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