BOA Nutrition Builds Momentum with Rapid Sports Energy Aerosol
December 16, 2022
BOA Ignite is fast-acting solution to boost athlete performance
RALEIGH, N.C. /ENDURANCE SPORTSWIRE/ – BOA Nutrition today announced the launch of BOA Ignite, an oral aerosol sports energy supplement, designed to elevate athletic performance. Created using BOA’s patented OraBlastTM technology to deliver atomized nutrients which are rapidly absorbed, Ignite provides caffeine, B vitamins and electrolytes, as well as fast-acting and slow-acting carbohydrates, all within a two-second spray.
BOA Nutrition has a deep understanding of athletes’ needs and how quickly those needs can change during competition. Athletes often don’t have time to wait for drinks, gels, bars or powders to take effect, especially when the body’s metabolism is under stress. Micro-dosing or “precision nutrition” allows athletes to meet their individual needs by controlling how much or how little they receive in order to jump-start the metabolic engine and sustain optimal performance.
The conveniently small, two-ounce canister has a similar look and feel as the company’s first product launch, BOA Endure. Through a refreshing, citrus-flavored spray, Ignite’s concentrated, atomized nutrients are propelled into an athlete’s mouth and absorbed up to 10 times faster, removing the need for excessive fluid intake.
“We’re proud of the way Endure disrupted the hydration market, and look forward to Ignite doing the same in the sports energy category,” said Jon Pritchett, CEO of BOA Nutrition. “Our proprietary formulations combined with the aerosol mode of delivery is a game-changer that provides athletes with a distinct advantage in training and in competition.”
BOA Nutrition launched in 2020, working in collaboration with athletic training and sports nutrition experts at Duke University to create the first fast-acting oral aerosol for nutraceutical applications. The company is developing a range of new products using the OraBlast technology to deliver specific benefits to both competitive athletes and everyday consumers.
The growing list of elite athletes using and endorsing BOA Nutrition products includes former Duke basketball star and Minnesota Timberwolves first-round draft pick Wendell Moore Jr., two-time U.S. Olympic marathoner Des Linden, U.S. Olympic triathlete Morgan Pearson, U.S. IRONMAN champion Sam Long, obstacle course champions Hunter McIntyre and Katie Knight, and L.A. Football Club forward Christian Torres.
BOA Ignite is now availble for preorder at www.boablast.com, and will be shipping starting January 15th, 2023.
About BOA Nutrition®
BOA Nutrition®, Inc. is a sports nutrition and wellness company based in North Carolina. They develop unique products with novel ways to rapidly deliver essential nutrients so athletes of all ages and skill levels can optimize their performance. BOA’s objective is to provide athletes with fast-acting, concentrated, great-tasting and convenient products to use no matter where, when, or what the sport. The company’s technology, and many other innovations from BOA, are protected by 18 provisional patents and other proprietary trade secrets. To learn more about BOA Nutrition visit boablast.com and follow on Facebook, Instagram, LinkedIn and Twitter.